When it comes to marketing, one of the cheapest and easiest ways to get your company name out there’s through the internet. Online marketing has changed the face of business, and it is important that you stay up to date with it. Here are some tips on how you can make sure you are marketing your business effectively on the internet…
Focus On Your Website
First you need to remember that you’re website should be the center around which the rest of your business revolves. If someone searches for your company name on Google, your website should be the first hit, and it should provide people with all the information they need. Make your site uncluttered but as easy to navigate as possible: people have short attention spans and there is plenty of competition for business, so if they cannot find what they’re searching for quickly, likelihood is they will lose interest and just click. You should have a mission statement on the main page of your site and a longer description of what precisely you do for people on your ‘About Us’ page. You also need to ensure that you have a contact information page so that each visitor to your site knows precisely how to contact you. Include an e-mail address, phone number, and physical address – this could be a PO box, particularly if you have not set up a physical office space yet.
What about Social Media?
One of the best ways to attract new ones business is through social media. This is your chance to raise your voice, to interact with different people, and to show them what your company is all about. If you are liked on social media – if you’re funny, polite, and you provide great customer support there – then people will instinctively trust you because they feel they know you, and that means they will provide you with their business. Remember that different social media sites can be used for various purposes. It’s easy to build an incredible community on Facebook, while Instagram is ideal for posting lovely photos of your product or company – Instagram is all about the aesthetics of what you do. Twitter is most likely the best place to be smart and interesting, and also the best place to engage with potential customers. This is also where people will go if they’ve a problem with your product, which can be difficult to address, so be sure you’re polite and helpful – and that you get back to them as quickly as possible.
Create a Blog
Lastly, blogging is the best way to promote yourself. Find a local SEO service to help propel your site up in search engine rankings, and make sure that you follow a regular posting schedule to keep people interested in what you must say. Don’t continuously promote yourself – this is where you can show genuine love for your wider industry.
Marketing your business online has never been easier. Through your website, your social media and your blog, you’ll have more subscribers in no time.
