NBA All-Star weekend has been the greatest sneaker weekend of the last five years. Every year the brand releases some of the most coveted sneakers and NBA superstars play in the most unusual and astonishing color ways ever seen on the court. This year the All-Star event will be held in Toronto also known as the six! Since the games were held in Toronto, it was only fitting that Drake was featured at approximately every event. Drake has quickly risen to the top of the rap game and has become probably the most followed artists of our generation.
Drake has taken steps to become a focus with two of the world’s most popular brands, the Apple and Jordan brands. The previous year, Jordan Brand released the Air Jordan 10 OVO white, which took the sneaker world by storm. This year sneaker heads will be capable to get their hands on the OVO 10 Black, featuring an all-black upper with a dark gray underside. The OVO logo is placed inside the shoe for a final touch. Alongside this release, Jordan Brand is opening a store in Toronto during this weekend’s event. This model will sell out instantly and will be released this weekend, February 13thth. Rep the six and take a look at the image below together with the Jordan Brand ad featuring Drake discussing his favourite Jordan brand model and what the brand means to him.
*Image and Video by Nike.inc