Usher’s groundbreaking new video “Chains” featuring Nas, has earned the title probably the most heroic moves by a music artist America has ever seen. One of the main themes being “Don’t look away”, the video literally forces viewers to watch the entire thing, making them look into the eyes of the souls lost to police brutality.
Released from music streaming company Tidal, the video is free for those who wish to watch, which the company does very hardly ever but is a determined move on their part, as the video is critical to open people’s eyes. Before it starts, you are asked to activate the webcam, ensuring your face is in the center against a plain background.
The video then begins, and in its entirety reveals the faces and names of a series of victims killed by police brutality, below which gives a brief glimpse of their encounters with law enforcement prior to their deaths. Included in the video are Rekia Boyd, Caesar Cruz, Kendrick Johnson, and lots of others. It creates an unnatural mood but the song itself is made to bond itself with listeners, forcing them to hear the reality.
The videos are creative but most significantly informative. It has to be probably the most convincing attempts at public protest. If your attention wanders at all, the video will instantly stop and wait until your attention is fully on your camera.
It created the distraction America needed to take the subject of police brutality and turn it into a social movement to protect its people! #Don’t Look Back