If a client is contacting you, perhaps to look around your showroom, or to discuss work they need to do, or inquire about your offerings to get an idea of the type of service and costs you provide, it is vital to recognize this as the first step in the relationship. However, nothing makes a client feel less interested in ‘finishing’ this process than feeling as if you think of them as a fish to be fished for.
Of course, deep down, this is what happened, but there is no reason why we should be so outspoken about it. It’s good to be friendly with clients, and actually want to serve them in the very best way. After all, if they feel that you have tried to do this, they will likely come back to you the next time, and build on that relationship even over the years.
Part of this is smart and interesting, but also about know what practices to avoid. In this post, we’ll cover a few actions on how to avoid evicting the client in these situations:
Prioritize Them
Client, for the most part, want to know they’re being prioritized. This means ensuring you are ready for their appointments, or that their support requests are answered within a day or two (or having the ability to call or speak to a live web chat agent), in addition to having a point of contact to manage them. (often, a single team member controlling a group of clients can be the key to increasing intimacy) will work wonders. Curating useful waiting space is one thing, reducing waiting time is another.
Manage Their Experience Properly
All clients will want various things from your company, at least in the small ways. This means that talking to them candidly, listening to their requests, concerns, and questions, and doing what you can to properly manage their experience is key. This means listening, yes, but also paying attention to the logistical needs of managing them as clients too. For example, Allied Health practice management software can enable you to maintain records, manage your clients and patients more easily, and supply key and secure records that help you follow all their weekly preferences and requirements. Make it easy for your management staff to provide a uniform experience this way, if you can.
Keep Their Data Safe
The worst thing a business can do is allow a data leak or hack to compromise their staff’s financial information and private data. This is particularly important for businesses that handle sensitive data, such as health clinics. This is why guaranteeing your managed IT services adhere to the best cybersecurity compliance measures, that your staff are trained in the human errors that can occur with careless account management, and keep your surveillance measures in check can be key to avoiding this outcome.
With these suggestions, we hope you can continue to avoid turning clients away during their visits, while also starting the relationship on the best footing.
