When it comes to selling services and products from a website, you only need ten minutes to get up and running with an online platform for your business. The Internet makes it convenient, cost-effective and fast to sell goods to customers all over the world.
If you have just created an ecommerce website that sells services and products, then you’ll absolutely focus on increasing traffic to your site. But, have you thought about the legality of your website? Confused? Take a look at these points so you can check if you’re legal:
Privacy Policy and Terms & Conditions
These days when people visit websites, you must explain to them who you are and what you do with their personal and browsing data. The way you convey this information to visitors is through the use of the privacy policy and terms and conditions statement.
The excellent news is you can easily create a privacy policy and terms & conditions. You can obviously go the template route and adapt it to your business needs.
However, if you’re serious about selling online and want to grow your business, it makes sense to have an lawyer tailor-made for you.
Your identity
When you sell services and products through your website, your customers need to know your details. Your business trade name, address, and other contact details must be visible in all content throughout your site.
In some parts of the world, if you have a legally incorporated company or “limited liability company”, you are required to reveal that information by law.
If you’re a sole trader, you possibly do not want random people on the Internet to know your home address and contact details. In such cases, you can register your business and rent a virtual mailbox. You can even pay for the phone number routed to your landline.
Data consent
When visitors open your website for the first time, you’ll most certainly store information about them. Usually that information might be their IP address, physical location, and the date and time of their visit.
You must get the visitor to conform to you storing the information. It’s comparatively easy to set up data permission pop-ups on your site. In addition, you can link to your privacy policy and terms & conditions page if visitors want to review your data usage policy in additional detail.
Accessibility
Finally, the sad truth about some websites selling online is that they do not make their content accessible to all visitors. Of course, you must remember the fact that people will likely view your site from a mobile device such as a smartphone or tablet.
However, you should also consider that some people who browse the Internet may use accessibility tools such as screen reader. Others may need to increase the font size of your text content.
Make sure to check and test competent web designers that your content is accessible to all visitors.