Technological advances over the last few years have allowed virtually every major industry to make huge leaps forward in a somewhat short timeframe. It has basically changed our entire lives both subtly and overtly: technology has revolutionized the way we connect with others, democratized information, and made existing systems faster, better, and more sturdy.
The real estate industry has also benefited greatly from technology, to begin with Supra key box invention. Going digital has transformed the real estate landscape, reinvigorating commerce by addressing inefficiencies in historical processes and creating new opportunities for realtors to connect with buyers and sellers. Step into the future with 4 tech tools today’s real estate agents must use:
Virtual and Augmented Reality
The Internet has changed the way buyers buy goods and services—real estate is no exception. According to a 2019 survey conducted by the National Association of Realtors, approximately 50% of all potential residential property buyers begin their home search on the internet first. Advances in virtual and augmented reality can greatly enhance the experience, allowing interested parties to take detailed and in-depth tours of any property currently on the market from the comfort of their own home or registry office. In its most basic form, virtual reality solves two problems without delay. First, it can help remote buyers see properties they might have an interest in but cannot physically visit. Second, it can help agents and brokers save time showing, because the potential buyer has already ‘seen’ the property.
Virtual and augmented reality can even help real estate professionals display properties, which helps increase the property’s perceived value. Traditional staging requires dressing up the property with furniture, accessories, and other interior design elements, so that buyers can more easily visualize themselves living in or using it. This can be a large expense for a real estate agent, but is commonly seen as a necessary investment. However, with virtual reality, professionals can save on staging costs by staging properties digitally, using 3D models and rendering to enhance their interiors.
Social Media and Personalization
Real estate professionals who have not integrated social media into their existing marketing strategy are missing opportunities to forge valuable relationships with potential clients. Social media platforms like Facebook, Twitter and Instagram are great for facilitating conversations with current and potential clients.
There are about 1 billion users currently active on Facebook alone. Meanwhile, Twitter has 330 million monthly active users, and Instagram has more than 100 million. The platform uses built-in algorithms to personalize content for each user, making sure that each sees what they want want to to see.
Targeted social media adverts feature real estate services and properties for sale to interested parties who may already be actively seeking them. Relevant industry news and valuable original content even have a better chance of reaching a wider audience when shared via social media. The popular social media platform also has a live streaming feature baked right into the app. It can be used for virtual open house tours, helping realtors engage with a target group of local buyers by answering questions and receiving real-time feedback.
Internet for everything
The so-called Internet of Things refers to smart electronics and appliances that can connect and communicate with one another, irrespective of human interaction. These tools can send and receive information to and from the cloud and can be useful to real estate professionals in many ways.
Smart sensors can serve several functions. Lock boxes equipped with them can help improve safety and security in vacant properties by recording data about when they were last accessed and by whom. The information collected may additionally be used to track agent movements and improve tour and show scheduling. Smart sensors can even be used to inform property managers of any issues on the listing that may require immediate maintenance or repair.
Artificial intelligence
AI and machine learning even have many applications that real estate professionals can find useful. One popular use of this technology is chatbots. These are computer programs capable of simulating a conversation with a human, providing answers to common questions or directing users to the information they need. In some implementations, chatbots may be used to send periodic alerts to individuals who may have shown interest in the listings or services offered by the broker.
Real estate professionals should take full advantage of these technological advances to improve their business and keep up with evolving customer preferences and demands. These innovations and developments can even help agencies stay current and maintain relevance in a rapidly changing consumer landscape.
