If you have a business then you most certainly have a website. Businesses now depend on their online presence to reach customers, interact with them and market their services or products. You essentially have a goal that you want to attain with your website; whether that goal is for users to download something, register to your website, or make a purchase. This is called the conversion rate. Conversion rate is when website visitors take the action you want them to take, which fulfills the purpose behind your website.
If your website offers online shopping then you normally expect people to buy your products, add items to their wish lists, or share your website or your products on social media. If your website visitors do not complete the desired action, it means your website is not performing as you expect, and so your business will not grow. If you want to increase your conversion rate, keep reading for helpful ecommerce tips.
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Focus on Website Speed
If your website takes longer to load, your visitors will get frustrated and find their needs elsewhere. A one second delay can cost you potential customers and affect your conversion rate. Fast loading speed is extremely important because it improves the user experience and in return increases your website traffic. This is why you need to increase the speed of your website, and there are numerous ways that can help you do this. You can change web hosts, check plugins, or remove large files.
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Discounts and Free Shipping
If there’s anything that can make a buyer click buy now, it’s a discount and free shipping. Discounts can be a robust tool to attract people to your website. However, you should watch out because too many discounts will make users wait and only shop when there’s a sale. For this reason, offer discounts sometimes or during special events such as Christmas or Black Friday. Plus, give discounts for a limited time to get people to visit your website quickly. You can even offer your customers free shipping since most buyers won’t complete an order if they’re charged with shipping. Free shipping can be an incredible way to increase conversion rates, so take advantage of it even if you must increase the price of your product in exchange.
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Provide Pictures
Providing photos of the products you sell is a must. Using descriptions alone won’t drive enough sales. You need to ensure that the images you upload are of prime quality and present the product from multiple angles. There are different and straightforward methods that can help you take great pictures. You can hire professionals and make sure that they’ve the best photo studio management workflow solution. The workflow is organized this way and you can make their job easier by offering them an app that gives them the right style, automates names, and uploads pictures as they shoot. Making your photographer’s job easier will release their time to take more photos of your product and get the job done faster.
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Leaving the Cart
You want customers to complete the shopping process. If they leave the cart then you will not make any sales impacting your conversion rate. There are diverse reasons that can make customers leave their baskets. For example, they may want to pay by credit and you only offer cash payments, so make sure to offer a number of payment methods. Sometimes a customer does not want to create an account, so give the guest a check. You can even e-mail them to find out why they have not finished shopping, this will help you learn more about your customers and if your website has issues that you were not aware of.
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Customer service
Good customer support has all the time been a key element in increasing sales. For this reason, you should provide your contact information on your website and make it easy for your customers to contact you. If customers do not find your contact information online, they will be reluctant to buy your products because they haven’t any way to contact you if something goes wrong.
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Secure Your Website
You can do everything right and customers will watch out when shopping on your website if it isn’t secure. No one wants to put their credit card or personal information on a website that their browser alerts them to. You can safe your website by regularly updating plugins to protect pages from hackers and migrating to HTTPS.
Increasing ecommerce conversion rates should be the number one precedence of any business if they want to profit from online shopping. Online shopping has increased since COVID-19. Therefore, this is the best time for you to change your website and shopping process to improve the customer’s shopping experience so they will come back which will increase your conversion rate.
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