Many consumers today believe that shopping online is the best way to get great prices. Given that we frequently have little free time and quick online shopping, it’s also the most convenient way to get what we want. However, that doesn’t suggest brick and mortar stores cannot achieve success. What that means, however, is that you must work a little harder to convince the person on the inside. With that in mind, here are six ways to attract customers to your store.
Tidying Up the Front
First impressions are important in business, particularly in terms of consumers. Just as you would not eat in a dirty restaurant, customers will not buy from your shop if it looks shabby. This is why you must work hard increase curb appeal building. Make sure you clean windows, sweep outside the shop, and add fresh coats of paint regularly.
Increase Your Online Presence
People spend more time shopping online than in stores. Instead of ignoring this fact, you should use it to your advantage. Even although people like to browse online, there are still many consumers who want to see a product physically before buying it. Offering a click and collect service will let customers know about your store and possibly convince them to visit.
Throw a Promotional Event
Customers are at all times searching for deals, particularly around holidays. By holding promotional events, you can convince some additional customers to come to your business. Most crowded stores aren’t kid-friendly places, so show yours is kid-friendly by booking a party with friends Hire Santa Claus. This means that even customers with kids can come to take a look.
Provide Free Samples
Many people prefer to taste a product before they commit to purchasing it. This is why clothes shops allow their customers to try on the clothes. Samples will show your customers why they should buy your product. If they’re hesitant to do so, it may convince them to make a purchase. Of course, there are only certain products that you can taste.
Recruit the Best Staff
The employees in your store represent the business as a whole. For this reason, they must provide a good customer experience. To be sure that they do, you must start with hire the best candidate you can. Improving your hiring process will make this easier. You should also provide your staff with appropriate training and ask them to repeat it regularly.
Offer a Loyalty Program
Even if a small business needs new customers, you cannot ignore a reliable source of income. Acquiring new customers is much costlier than retaining existing ones. Because of this, you want to encourage existing customers to become loyal to your company. An effective way to do this is to introduce loyalty programme that offers discounts for repeat purchases.
With these great tips, you’ll haven’t any problem attracting customers to your store.
