To achieve business growth and stay ahead in a highly competitive industry, real estate brokers must continuously recruit skilled agents. Indeed, it can be said that a broker is just as successful as the agent.
This is why brokers need to learn the art of recruiting. After all, other companies also wanted to recruit the same talented people into their cohort. It’s important to remember that there is not one the best way for brokers to recruit real estate agents (Click here for more information). You must combine several methods to actually see incredible and consistent results.
That said, here are some things you can try to recruit a real estate agent:
Look Beyond the Industry
Sometimes, the best real estate agents aren’t real estate agents. There are times when they hide as the best players in the insurance or financial services industry. Try adapting your recruiting communications strategy to also target salespeople from related fields. You might even find a rockstar-in-the-making who used to work in retail.
Of course, you must invest in their training. While there are similarities between insurance and real estate, there are also nuances to remember of. Offer a mentorship program as part of your compensation package to attract talented salespeople to join your team.
Talk to your Clients
A great way to find a talented real estate agent is to talk to your client. Find a way to subtly mention that you are trying to find a new agent for your broker and ask if they know anyone who is trying to find a chance. Chances are your customer has also transacted with other agents and will therefore have recommendations on who is a good fit. It is best to contact clients who have worked with you longer, as they will be more familiar with your brokerage services.
Host and Attend Events
Industry events are some of the best places to find talented real estate agents. Conferences and conventions present a number of learning and networking opportunities; You can bet that there will be every kind of rising stars and rockstars on the scene to increase their CV and expand their network. If you can, try to book a lecture or lecture. This will help put your broker and agent at the forefront.
In addition to attending events, you should also consider hosting your own. This can be a mini-workshop with industry experts, or purely for outreach. You could even be a little more open about it and have a recruiting night. The bottom line is that by hosting an event, the spotlight will be on your broker. This will send a message to all interested parties, whether or not they are real estate agents or potential customers.
Maximize Social Media
If you are particularly trying to find a younger real estate agent, the best recruitment platform is social media. Most millennials and Gen Z are active on social media, so you already know the message will be received. However, you should pay attention to which platforms your target market really uses. Do your homework and find out if they’re more active on Facebook, LinkedIn or Twitter. This way, you know precisely which sites you should maintain high engagement on and invest in advertising.
You should also make sure that you are consistently producing high-quality and attractive materials. Videos prove to be more engaging than photos, mainly because they engage more of the senses. However, do not underestimate the power of well-designed visuals. In particular, ensure to use an attention grabbing thumbnail for your video.
Use Recruitment Software
Let’s face it: recruiting can be a little boring. Luckily, technology has made recruiting software a reality. It is designed to increase recruiting success through simplifying processes such as sending emails and text messages. Recruiting software can even provide campaign templates, automate outreach, and most significantly, import prospects from reliable sources. Of course, using recruiting software doesn’t suggest you eliminate the human element from hiring. Instead, you make things easier on the back end so you have more time to interact with potential candidates.
Recruit Young and Experienced Agents
If you actually want to get the best agent for your broker, you should not have an age limit. It’s true that older agents can bring a wealth of experience and knowledge, not to mention their loyal clients. However, young real estate agents have lots of potential and fervour. Keep an eye on these people. You may even want to enlist the help of an experienced member of your team to provide an honest assessment. After all, it takes someone to find out. If you only focus on a certain demographic, you may be missing out on superstar potential.
One last thing to remember when hiring (and retaining) a talented real estate agent is this: imagine yourself as the person being hired. Take a look at your method and focus. If you look from the outside in, would you want to be part of your brokerage? Own your process, invest in technology, and demonstrate your brokerage value to real estate agents. In this way, you can really recruit the best.
