Is your ecommerce store currently languishing on page two or three of Google? If so, now is the time to check out your search engine optimization (SEO) strategy.
All e-commerce stores need to implement effective SEO if they want to accomplish the sales targets they’ve set. After all, if your website is not visible on all major search engine websites, how do you expect to make sales? With that in mind, read on to find some of the best tips to follow.
Run promotions for straightforward social shares, mentions and links
One of the best ways to increase your search engine ranking is to run promotions. Everyone loves promotions, and they’re a terrific way to increase your stake social media and improve your link building strategy in the process.
Whether it is giveaways, competitions or heavily discounted items, rest assured that this post will generate lots of attention.
Competition works quite well because people need to share your posts to enter, and this results in them advertising your company effectively for you. Don’t just use social media to advertise offers and giveaways. You should reach out to forums, competition pages and influencers too.
Add buy online to your product page title tag
It does not matter whether you sell prom dresses or exhaust headers, you’re going to get more qualified traffic to your ecommerce store if you add the phrase ‘buy online’ to your product title tags. After all, every time someone searches for a phrase with the words ‘buy online’ combined, you can be sure they’ve high purchase intent.
This is a terrific way to eliminate wasted time and make sure that people visiting your website are genuinely interested in buying something from you.
Improve your website design
Many people do not realize that web design has a huge impact on SEO. UX and search engine optimization both influence one another. The best website builders take this into account, helping you to build a website that is simple to navigate and loads quickly, finally increasing your search engine ranking.
If your website is difficult to navigate and confusing to use, it is just going to make people hit the back button and look elsewhere, which is the last thing you want when you are navigating the online world!
Create articles and guides for buyers
There are many benefits to be gained by taking this path. First, it will show you as an expert in your field, and this means customers will be more inclined to trust you. Also, you create more pages to rank your website, and you’ll also improve your keywords and link building strategy.
It’s important to remember that today’s business landscape is highly competitive, so you need to do everything in your power to stand out from the crowd. Demonstrating that you’re an industry authority is probably the greatest ways to do this. People will trust your business and they’ll come to you for information. This will naturally generate more sales from your company as well.
Submit products to bloggers for review
This may be an old approach, but it’s one that’s very useful and useful today. You must make time for find bloggers who are in your niche. You should ask them to do a review in exchange for the product.
You do must watch out when choosing bloggers to target. The most evident option is to look for the biggest players in your industry. However, they will be flooded with offers, making it very difficult to secure their services. This is why choosing mid-range bloggers and native bloggers is a good idea. You should have a better chance of getting them to review your product.
Seek professional help
One of the easiest ways to accomplish a dizzying first page is to experience digital transformation for an ecommerce business facilitated by an outside partner. After all, you can be sure of success if you depend on experienced professionals. They will have the ability to use a proven set of various strategies to make sure your business’s search engine ranking improves.
Write better product descriptions
Now is a good time to go over your product description. This can be a difficult balance to get right. We all know that longer content ranks better. However, the last thing you want to do is conflate every product with an essay, nor do you want to stuff your product descriptions with unnecessary keywords.
You need to find a way to add more content, but still ensure it is valuable. For example, you could add a comprehensive list of all the benefits and features of every product, and add them to each page. You will absolutely see your ranking and traffic increase for these pages on your website.
Write a title tag that entices people to click
Lastly, you should also look at your title tag. Too often, we only focus on ranking in terms of SEO, but this is just half the battle. You also need to convince people to click on your link. The only way to do this is to be creative and descriptive. You should spend some time searching for similar products online. What forces you to click and what does not? This will provide you with a good idea of what is working and what’s not.
As you can see, there are numerous other ways to get your e-store higher up on the Google results page. Follow the recommendation above and see the difference! You cannot just expect sales to come to you – you need to work for this to occur.
