Whether you are planning to launch a new product or simply looking to re-engage with your customers after the pandemic, business events are an awesome way to elevate your brand platform. And bring in new customers. Plus, they can help you become a more established fixture in your local community, which can do wonders for your future earnings.
However, these benefits are the product of Good business events – because events that are boring or lifeless tend to drive customers away rather than drawing them in. With that in mind, here are some of the best tips for planning a memorable business event.
- Send invitations sooner rather than later. Whether you are hosting your event online or in person, the more notice you can give your guests, the better, increasing the likelihood that they will make time to fit into their schedule. However, you should also ensure you send a reminder text or e-mail a couple of week before the event so it does not cross their minds. Plus, sending out invitations ahead of time is an awesome way to stay organized so you haven’t got to arrange events at the last minute. To make things easier and save time, you can send SMS texts in bulk to contact all of your guests without delay. You can even schedule your messages or set up automation to send them at a certain time.
- Choose a place. Many businesses choose to host their events onsite, but if you are running a smaller company this means smaller events, which may not be ideal if you have a large invitee list. Therefore, you should find another local venue that can work for your planned event or hold the event outside weather permitting.
- Build menus. If you want to host a memorable business event, one of the easiest ways to attain this goal is to put together a beautiful menu – crammed with delicious food and drinks. However, if your skills lie outside the kitchen, it is best to hang up your apron and leave the job to the professionals. For example, you can look inside Event Catering By Barrio Queen. This means you can provide your guests with award-winning Mexican cuisine.
- Plan entertainment. One of the biggest reasons why business events fail is because they appear a little lonely or boring. In addition, guests are less likely to stay put if they aren’t being entertained or having fun. However, you can negate this by making sure that you provide your attendees with plenty of entertainment throughout the evening. For example, you can hire a band or DJ to play live music or even plan some games ahead of time to get the conversation flowing.
- Collect playlists. The right music can make or break an event – as it often has a significant impact on the mood or how people are feeling. Therefore, you must ensure that you set aside time for it organize playlists that works for your event. For example, if you run a health and wellness company, you might want to create a calming, relaxing music playlist. Alternatively, you can encourage guests to add their favourite songs to a playlist when they arrive. This is an awesome way to help each customer feel valued and revered when you ask for their input.
photo by CHUTTERSNAP on Remove splash
