With the increasing use of the internet, social media has become a popular tool for communication and networking. Social media is an effective way for businesses to grow their brand through marketing, communication and public relations. Social media is now a business necessity for managing customer interactions, generating new leads, and supporting salespeople. With the following social media marketing tips, you can grow your business in 2021.
Define important metrics and KPIs
Before running the report, define the important metrics and KPIs. Vanity metrics like likes and followers are tempting to obsess over, but aren’t helpful in decision making, value judgments, taking action, and overall business growth. Some of the metrics you should focus on are:
- Engagement: It’s the amount of social interaction versus impressions. Use this to determine your audience’s perception of your brand and their willingness to interact.
- Reach: This is the number of users who viewed your post. Use it to determine how far your content reaches into the user’s feed.
- Sentiment: This is a sort of reaction from your users to your brand, hashtag or content.
- Hashtag performance: Shape your content according to the hashtags that are used most frequently and related to your brand.
- Click: Track the number of clicks you get per campaign to understand content that sparks curiosity or inspires people to buy.
Do a social media audit
Social media auditing is a scientific process for analyzing current events and evaluating your brand’s social media presence. With a social media audit, you can determine what is not working and work on improving it. Some minor issues that you may find are ineffective content, inappropriate use of hashtags, untimely posts and poor engagement rates. Use the following easy steps to do a social media audit.
- Analyze your business pages and profiles on social media sites.
- Analyze competition and influencers.
Once you have done your primary analysis, create a comprehensive action plan to guide your improvements.
Engaging content curation
Social media marketing depends on the type of content you release. Based on your brand identity and goals, you should know what type of content to publish and which networks to cover. In 2021, some trending content includes short video reels on Instagram and TikTok, more personal stories, time-sensitive posts, and individual posts that show your human side.
Be on time with your social presence
Timeliness is a very important factor in social media marketing. You are expected to post regularly and at times when your target market is active on the platform. Set a time when your brand can communicate with clients and begin posting. Your social media manager should be ready to respond to product questions and concerns when you post or tweet. Post at the best times to engage with your audience, provide quick responses, and often create significant conversations.
Optimize phone content
Almost all social media users log into this platform using their cell phones. More than half of web traffic comes from cell phones; adopt mobile-first approach to social media marketing. You are likely to reduce your target market pool if those visiting your page on a smartphone aren’t impressed. Test content before posting to ensure it is compatible with tablets, PCs, and phones. If you find any issues, fix them to optimize the user’s navigation experience.
Avoid the hard sell approach
Traditional marketing tactics has long ceased to be popular. It was annoying, and breaking into the industry with strength would not work. Instead, focus on building connections and relationships with people. This way, you build trust, and when people trust your brand, they’re more open to purchasing your services and products.
Consumers scan your pages quickly, and if they find your content does not fit too much promotion, it will lose value to them. Prioritize honest communication over a hard sell approach.
Take advantage of social media influencers
Influencer marketing is at its peak, and their engagement on social media is anticipated to increase further in 2021. Collaborate with influencers to be discovered by new audiences and stay relevant. However, if your brand cannot afford established mega influencers, collaborate with mid-range, nano, and micro influencers in your niche. Such influencers have a more genuine and closer relationship with their followers and can make your marketing more effective.
The main thing is
Internet use is growing every day; take advantage of this to grow your business in 2021. Social media gives your business a competitive advantage, but you must strategize to develop. Use social media influencers, do regular audits, be timely with your content, and avoid the hard sell approach. Define the metrics that matter and use them to craft content that appeals to your audience.
