In the beauty industry, you want to give your customers the best experience. It’s the same whether you are creating a supplement, a collagen product, or a new cream for healthy skin. While many estheticians have industry knowledge, in terms of technology, things can be a bit more complicated. Determining what a beauty supplier or brand really needs to succeed from a technological perspective can even be a challenge. Is it as easy as developing a robust web presence? Even for established brands, the answer is no. So where does that leave your business? What tools do you need to utilize?
Between securing the IP address for your business to finding ways to streamline your business roadmap, you need to use a wide range of applications to make sure the success of your business. Here’s what you need to know to give your beauty supply company an equal footing in the industry.
Your IPv4 address
These days, you might think setting up a website is as easy as securing an IP address and proper DNS entries. However, the market for IPv4 addresses is dwindling. Since the average North American household has five devices, it seems that even the big number of available IPv4 blocks is not enough. When you consider how many connected devices a North American business might have, that number just adds up. So how do you secure the IPv4 blocks your beauty business needs to succeed? Fortunately, for qualified buyers, there’s an IP marketplace. Like brand IPv4Connect (sometimes spelled IPv4 Connect) makes the IPv4 transfer process much easier. The transfer process can be through ARIN, RIPE, or APNIC. If you need IPv4 address blocks or IPv4 address spaces, IPv4Connect is the best place to start.
If this looks a bit complicated, that’s because it could be. While it may sound as if the internet is running out of space, the opposite is closer to the reality. As web services continue to evolve, new internet protocols are being created. However, its launch is difficult to forecast. This is why so many brands are looking to access temporarily available IPv4 blocks to protect their existing interests.
Smarter Manufacturing Tools
Whether you are working with collagen capsules or you are making a sports nutrition drink for skin health, you need to have a manufacturer creating a viable product more than the bare minimum. Otherwise, you’ll have a hard time attracting loyal buyers. For example, if you use collagen peptides to develop collagen capsules, would not it make more sense to work with collagen producer? It is important to reach the market to find manufacturers, suppliers and distributors who have experience with your specific product.
It cannot only cut your whole logistics costs but can increase the maximum number of products you can develop. Although it isn’t a digital product, the global market for supplement manufacturing is growing. The technology that collagen manufacturers may use is simply advanced and this can affect the price of your purchase. It can even be helpful when it comes time to develop new gelatins, tablets, vitamins, or other versions of new products. With the right R&D team on your side, it is much easier to assess customer needs and develop an appropriate product.
If you are placing a bulk order on marine collagen peptides otherwise you are developing customs fees for your collagen powder, the right manufacturing outlet can help. Plus, it is easier to get to and maintain FDA approval your product if you work with a trusted name across the industry.
Software, Web and Mobile
Your digital presence is essential, particularly if you’re in the US. You want to make sure that your product reaches as many shoppers as possible without overtaxing your natural resources. While you do not want your project manager to put any effort into this endeavor, you also do not want to overstep your natural abilities. This is why it is vital to choose the right technology partner who can help you develop custom solutions that will speak to your audience. Brands like Devsu (found at devsu.com) can help you build browser and mobile apps that help you reach qualified buyers, set UI test targets, and rethink your digital logistics costs.
In fact, brands without a robust digital presence will have a much harder time reaching their audience at all. Right now, with many states and countries going through a wave of lockdowns and stay-at-home orders, it is understandably the experience of buying beauty products in person to be discouraged. After all, testing makeup or other products involves plenty of close contact that can be harmful to consumers and employees. If you can offer an intuitive online buying process and incorporate omnichannel development, it is going to be easier to provide your audience with what they want without the added risk factor.
Artificial intelligence
When you think artificial intelligence, do you imagine it besides the current process in the beauty industry? Probably not. However, AI and wonder leaders are making concerted efforts to distribute products more effectively and supply customers with first-hand examples of product effectiveness. Several artificial intelligence applications are used to provide potential buyers with a home shopping experience. Skin assessment tools can effectively map a person’s face, diagnose their skin (including aspects of cartilage and connective tissue), and then recommend appropriate products. All of this is finished without consumers having to leave their homes. It can even suggest large volumes of special orders, promote new products such as oil, gelatin, or collagen powder, and even use customer data in revolutionary ways.
For example, after a customer uses an AI skincare product, the artificial intelligence then collects certain data about skin features and user behavior. This, coupled with the smart UI target testing, has enabled numerous suppliers and wonder companies in numerous pharmaceutical industries to develop more targeted products that will resonate better with their customers. Additionally, there’s potential for long-term data collection if certain customers depend on artificial intelligence tools for an extended period of time. The overall habits of shoppers will be collected, analyzed and maintained. This creates a shorter path between brands and consumers which then increases overall brand loyalty.
Some brands have even gone as far as to develop mobile apps that use a more lightweight AI application to determine buyer needs. Once the skin is analyzed, the app can recommend mixes of talcum powder, marine collagen, tablets and more to help improve the user’s overall beauty routine. It’s a wise way for tech-savvy beauty brands to target smarter and more effective KPIs.
A Path to Success
If you want to become a world leader in the beauty market, you must depend on the right technological tools. Although starting with ingredients and products, it goes much further than that. Beyond collagen, amino acids, and vitamin flavor, you need to consider the efforts of your browser, your network of distributors and buyers, and how you work within pharmaceutical industry.
Between assessing the price of your purchase to developing smarter QA processes, there are technological innovations that can help you succeed. It takes a concerted effort between every branch of your business, but will make operations smoother in the end.
