Traditional advertising methods are very expensive and sometimes very difficult to measure. But nowadays, small businesses now have access to a much wider range of marketing tools and there are even traceable tools that can be used too. If you want to know more, then just have a look below.
Create your own Elevator Pitch
You must ensure that you are marketing all the time. It does not matter where you are because you must have some traction marketing tone. Studies have shown time and time again that the average adult’s attention span is simply about 8 seconds. This is the amount of time you have to actually get someone’s attention. If you can engage them then you only have a couple of minute to sell them on your service or product. If you want to try and make sure that you can get the best results here then you need to have an elevator pitch. If you can create one then you’ll be capable to advertise yours business and you’ll also be capable to create more opportunities.
Take advantage of your Community
You really do not need to think big in your marketing efforts. Instead, you need to think locally where you can. Find out what is going on in your local community or consider sponsoring Little League. Another thing you can do is print out the bookmarks and leave them at the local library. The more you get to know your ideal customer and where they spend their time, the more likely you are to achieve success in your marketing. If you need help with your marketing then Cardinal digital marketing can help.
Collaborate
Gather a group of non-competitive businesses that are in your local area and make a deal on advertising. You can use coupons, flyers, websites and even package promotions as these are all great ways for you to promote your company. You can even broaden your customer base as you’ll be capable to reach a whole new audience.
Network
Networking is an incredible way for you to amass new customers while helping you build your business. Go out, shake hands and get to know people. When you do, you’ll be capable to really take things to the next level and you’ll be capable to get more sales as a result.
Speech
Many people hate public speaking, and this is understandable, but you must try and get used to it. If you want to try and practice, consider speaking at networking events or in front of small groups. If you can do this then you’ll quickly find that you can benefit and your confidence will increase too. If you need help with public speaking, then there are several courses you can take.
