A smile and a handshake may be enough to gain people’s trust in the real world. However, online you may must use other methods to get customers to trust you. Here are some ways in which you can present yourself as a trustworthy online business.
Make sure your site is professionally designed
An amateur site will make customers believe that your business is also an amateur. There are plenty of free website builders out there that let you create a site with no coding knowledge – while this is beneficial for saving money, you should pay attention to design. Hiring a professional website developer can be a better option to make sure that your site looks prime quality.
Offer a bio about who you are
Personal bio on your site – like this bio Frank DiTomasso – can help people to connect on a human level. This can be a chance to tell your story and show off your personal accomplishments. This bio can be on your homepage or in a separate section of your website.
Post photos of you and your business
Photos of you and your business can even show that you’re a legitimate business. Meanwhile, human faces can help build connections. Just ensure any photos you post online look professional. It’s even worth hiring a professional photographer to take some photos for your site.
Display award badges and certificates
If you have won any business awards, make sure to mention them on your website. Awards companies can create a badge for you that you can display on your site. Likewise, you may be capable to do this with a certificate you must show that you’re highly qualified.
Encourage positive reviews and testimonials
Modern consumers often like to look at business reviews and testimonials to see how other customers found their services. You can build positive reviews on sites like TrustPilot by encouraging happy customers to leave reviews. If you get a negative review, try to respond politely – most review sites let you respond publicly to negative reviews, so you can apologize (or argue your case if you think the review was unfair).
Grow your social media following
A large social media following will help convince consumers that you’re an established and successful business. Encourage customers, employees, suppliers, family and friends to like your page. Never buy followers – not only is this dishonest, but it is more likely to follow from an inactive account, so you will not get any interaction from them.
Increase your search engine ranking
A high search engine ranking can even show that you’re a popular and trusted business. The best way to increase your ranking is to hire a professional seo agent. Using keywords on your site and building links, these agencies can help you move up your rankings (hopefully, end up on page 1 of Google).
