Ed Sheeran is undoubtedly one of the greatest artists in the world, but that status does not at all times reflect quality. However, in the case of the British, it definitely happened.
A real legend of the music industry is about to change his face endlessly, and Sheeran has been doing this for a decade now. Here are five issues that underscore its influence.
#1. Take Music Out of Image Obsession (Well… Kinda)
OK, so the modern music industry is not totally devoid of vanity. However, there is no doubt that there has been an enormous shift from image to talent in last few years. Given that Mr. Sheeran not your typical pinup (Sorry Ed), it is fair to attribute many of these changes to its success. It definitely helps to look great too. But the days of Britney and Justin Timberlake topping the charts irrespective of their musical content seem long gone. Thank the music gods (and Ed) for that!
#2. Help Reduce the Number of Nonsense Music Videos
Are Ed Sheeran’s music videos the best on the market? No. However, even in the ‘A’ Team days, he showed that simplicity was king. Moreover, musicians now see that using a lyric video maker is another important step in promoting a video. It gets fans excited and ensures that they know the words, which is nice when the tour starts. While the British superstar is not the first to do so, his decision to start making lyric videos for Divide has had a large impact.
#3. Shows You Don’t Need To Chase Fame
For many artists, making music is sort of a secondary concern. Becoming famous and raising the profile is number one, as shown by a several NBA stars of the past year. Ed Sheeran is not just focused on letting his music do the talking, he is even taking a break from social media. She is confident enough to know her product will sell well without having to oversell herself with gimmicks or push herself into the public eye.
#4. Proven Music Is For Everyone
The levels of racial, gender and social segregation still found in the music industry are terrifying. At least when most of the musicians were creating music to bring people together. Sheeran is not the first to transcend his background for universal appeal, and he will not be the last. Still, we love seeing any musicians that appeal to people of all backgrounds. The proven fact that he is mixed around five different musical genres to break even more barriers is just a bonus.
#5. Fighting Ticket Brokers
Seeing your favourite artist in person is great, but paying 5x the ticket price for a greedy tout is far from fun. Ed Sheeran’s try to beat the scalpers not only paved the way for musicians to help their fans fight back. It has helped comedians, sports teams and others from the entertainment industry regain control. If that leaves fans with additional cash, that’s only a good thing – at least in the current climate.
So whether you like the music or not, you must take your hat off to the gingerbread prince of music.
