Nike is probably the most innovative companies in the world and finding new ways to change the world of athletics and fashion is what they do best. This time it isn’t just a new shoe or a new colorway, but an innovative sneaker launch. The Nike KD 10 is the latest model in Kevin Durant’s signature line to be released during game 1 of the NBA Finals at 9pm (June 1). Nike has decided to flip a new switch by only allowing models to be purchased on their “SNKRS” app anytime Kevin Durant is on the ground during a game. Whenever Durant exits the game, takes a time-out, and through halftime the boots will go offline and won’t be available for purchase.
This new release is strange but very thrilling as it can lead to a trend of more typical athletes during important games. We can see other famous Nike athletes like Lebron James, Kyrie Irving, and Paul George following the same line. This model release featured a flyknit upper teamed with an all-white upper and chrome swoosh. Nike has decided to stick with the flyknit trend and steer this model mainly down the performance path.
Releases like this are so strange and crazy they’re so ingenious! Along with the shoes, some lucky sneakerheads will be given a special box, a signature KD pin and a personal letter written by Kevin Durant himself. While you are enjoying an amazing final 1 game, remember to look at the SNKRS app for the Nike KD 10, but ensure Kevin is on the court first.
