Many people imagine that it’ll take them years to replace their regular income with profits from their eCommerce business. However, that isn’t at all times the case. In fact, there are some entrepreneurs out there who seem to have cracked the code for making a fast buck just by selling products online. Some even made $2,000 in their first month, effectively replacing their regular income.
But what do you need to do to truly achieve this? And how come that much businessman must wait months, if not years, before experiencing success?
Problem
The main reason most eCommerce business website owners do not make plenty of money is because they’re very reactive. They build their website and then assume it is a “job done” and all they need to do is relax and wait for the money to roll in.
But that’s not how the industry works, particularly these days. Building a website is really only a small part of the entire process. The biggest part is the outreach and marketing that comes afterward.
You can think of the problem by analogy. If you write an incredible book, do you sit around and wait for people to buy it in the shop? Of course not. Instead, you are continually driving book sales and getting in as many media appearances as possible. You should do the same when launching an eCommerce website.
The Money Making Approach
That money making approach – which will generate a profit of $2,000 during your first month – be proactive. It uses diverse strategies designed to convert users and convince them that your business is the best.
But how, precisely, should you approach this?
Well, perhaps the smartest thing you can do early on is to apply retargeting. Remember, the conversion rate is just about 2.5 percent amongst people visiting your website for the first time. That means 97.5 percent of shoppers leave quickly after visiting your website.
To stop spoilage, you need to use retargeting to remind them that you exist and can potentially sell them the product they want. Remember, most customers need plenty of interaction with your brand before they fully commit to purchasing. So exposing them to your adverts on third-party websites is extremely important. Without it, you are blind.
When creating an ad, you must think a little outside the box. Be adventurous but also copy the best practices from existing brands. Existing companies generally conduct large amounts of A/B testing to improve their adverts and convert as many shoppers as possible.
You’ll also want to maintain your site regularly and ensure it is kept up to date. As https://www.atwix.com/services/magento-maintenance/ explained, many entrepreneurs fall into the trap of believing that eCommerce is a “set it and forget it” business. Not that. It really takes plenty of ongoing work to keep the site up and running, even during the first month,
Another strategy is to increase your pop-up times, according to https://www.entrepreneur.com/article/287828. You want to show your adverts to consumers at the right time, rather than distracting them with annoying interstitials. If you show the pop-up right away, it is less likely that users will explore it further. After all, they want to consume the meat of your site’s content. However, if you wait a bit and provide them more opportunities to get to know you, they’re more likely to take the desired action.
The best pop-ups are those that provide real value to consumers. For example, you could offer users 10 percent off their purchases if they provide you with their e-mail address. Luring people in this way can be very effective.
While you are doing all of this, you should even be very focused on search engine optimization in the background. Most people arriving at your site should be organic and comes from Google search.
Never shift your focus to rank up. If you can get to the top of the page for certain niche keywords, you’ll see that the amount of money you make starts to increase rapidly.
Don’t just pay an SEO agency fees and expect them to do everything for you perfectly. Instead, use your own tools to track your progress and see your gains. SEO can be expensive and drag your business down if it isn’t generating adequate profits.
Finally, focus on e-mail marketing. For the first few weeks, this is how you get the most leads. It’s cheap, effective, and does not cost anything.
