“We’re the ones we’ve been waiting for”

The increasing evolution of millennial trends is triggering changes in today’s society.
Instagram dominates socially and entrepreneurially, surpassing the million monthly active users, who share three times as many photos. Snapchat has become a worldwide phenomenon, creating an anonymous outlet for sharing photos and videos that last only seconds. YouTube DIY tutorial videos and how-tos attract more than the two combined and the demand Facebook had that was just 5 years ago has dwindled.
The researchers define the generation as “Generation Z”. Consisting of people from the ages of 18-34, they’re described as highly adept with technology and possessing a keen acumen for social media. Instagram passes 200 million monthly active users with over 20 billion photos shared. (The Next Web) Compared to the human population in the United States, that’s nearly its entire existence! 93% of Gen Z say they visit YouTube at least once a week, and 54% visit the site multiple times throughout the day. (mashable.com)
With that familiarity with technology, it is no surprise that Generation Z is probably the most driven. 72% of Generation Z want to start their own business. (ryan-jenkins.com) and moreover have faith that their business will achieve success. Individuals categorized into Generation Z have entrepreneurial motivations that lead them to believe that starting a business comes with having a belief in prosperity rather than contemplating an actual startup.
Combining Generation Z’s familiarity with social media and their aspiring business mindset, marketing for and for them is best accomplished through social media. “They grew up in a time of economic uncertainty, forced to be resourceful and self-motivated.” (mashable.com) “For Gen Z, it’s all about going your own way — starting your own company or creating a new product without waiting for permits, the right skill sets, academic degrees, or even years of work experience.” (Splash & Honey)
Generation Z is empowering itself. The obstacles that hindered the prosperity of the previous generation are not any longer there considering the motivations that exist in Generation Z. According to an article written by Macala Wright, “We are the ones we have been waiting for,” describes Gen Z very well.