Have you started a blog for your business? If so, good luck with your internet presence! Running a content blog is probably the greatest ways to attract more attention, even if those clicks do not lead to sales. At the very least, more people will know about you, and will recommend your content to a wider set of individuals.
However, there’s only one small problem to contend with: there are little to no ripples coming out of your internet pool. you aren’t precisely an influencer, sure, but you have an online presence that you are happy with. So why did not anyone notice or react to it? What have you done wrong along the way? We have excellent news for you: You have not done anything that you cannot undo and/or make a plan to deal with!
Because the online world takes quite a lot of effort to become involved, and staying relevant as time goes on is becoming more and tougher to do. You want to increase your numbers, you want to make an impact, but you cannot even get started. And that’s precisely what this post is here to help.
First, Check What People Are Reading
Before you start changing things up and coming up with a completely new content strategy, ensure you know what people like about your blog. There will all the time be something pulling in additional numbers than the rest, so take a look at the analytics your website host will all the time have ready to go for you. What are people clicking on? What do they spend their time reading? And where do these people come from?
These are the 3 big questions you are attempting to answer here. You want to know what people enjoy so you can write more, and you want to know what they will enjoy next. And when you know what they click on and where those clicks come from, you will have the ability to build a persona that will answer all future questions for you. You only want to promote to ‘average’ readers here, as this will help you form a more immediate strategy for SEO and general content over the next few months.
No One Really Knows You’re Blogging
Okay, how often do you tell the world that your business has a blogging portion? Maybe you mentioned it once or twice? It’s time to post a few more posts about it on social media, because people do not know you are blogging and that is why they do not visit! It’s rare for your subscribers and/or followers to discover your own posts, and they need a gentle nudge in the right direction.
Whenever you publish a new post, post about it in rotation. Talk about how you wrote it, what challenges you faced, what interests you about the subject particularly, etc. Make your own announcement posts easy and fun to read and folks will pay more attention to them. Use as many hashtags as you need – just get your blog out there!
Your SEO is All Over the Place
Do you know what niche you are blogging in? Do you know what SEO keywords you are targeting? Because if not, it is time to rethink this part of your strategy as well. It’s easy to fall into the pattern of not really focusing on what you write and only publishing stuff that relates to your business, but this is not going to generate back-links for profit.
Google wants to know what you do, and with the right keywords used consistently in your posts, it can be very difficult to index you. Do yourself a favor now and see what terms people are looking for in terms of companies like yours. How can you take advantage of this information? And what can you particularly target to stand out from the crowd? Take your time to do this research, and come up with a technique that you’re truly happy with.
This is a Potentially Dangerous Site to Visit
Some websites can be a bit worrisome to click on if the security is a bit lax. Maybe the browser is telling the user that there isn’t any SSL layer, or perhaps their own computer antivirus is blocking the website altogether – after all, some people stay away because your website might be putting malware into their tail! And for small businesses with small budgets, these results are much more likely than you might think.
After all, running a blog is one thing, but ensuring it is safe to read is another. It’s not just your content that you need to edit thoroughly and stay accessible, but the website itself. So once you are ready and publishing content, it is a good idea to look into hosting plugins that will help stop things like comment spam and potential phishing glitches. For example, this axism alternative it’s simple to download and utilize, and your comments section is completely worth reading afterwards!
Your Website is Hard to Use
And if your website is not safe to use, it may additionally be quite difficult to use! Indeed, if someone cannot even open a site because of potential malware, they won’t ever come again. These aren’t mutually exclusive however, and you should all the time have the end user in mind when setting up a new tab or including a new image on your homepage. At the very least the site should load quickly and let people into it within seconds.
People click when their browsing experience slows down, unless they’re really sure they want to shop with you or read something you have published. And if you are not already an established brand (like Amazon or Facebook), they will not stick around to see what’s on offer. Keep navigation easy, use tags on everything for easier search terms, and all the time check bandwidth.
No Visual Appeal
And finally, does your blog look good on the eyes? Does it look like a place you’d click if you did not create one already? And what do you think is nice about that, if you’re someone who knows nothing about your business? Because all of these elements are important, and more important than going with a design theme that looks like you have all the time liked.
Indeed, you need to change the appearance of your blog every now and then to simply attract attention. You put new content in there all the time, which is ok, but you also need to determine what layout, format, fonts and colours will offer you the best success.
Even just for that last element, choose a color that evokes the wrong emotions can lead people to make snap judgments about your blog. If you want to write a couple of subject that makes people happy, for example, you do not want a red or blue background to ruin your image! If you want to be more brand focused, aligning your website design with your logo colours will help strengthen your business’s successful image, particularly if you use blue!
Your blog is prepared to go, and now you just need to focus on its appeal. Change things up, improve your SEO, and consider the general purpose of your website. These elements can make a real difference.
