Social media influencers have made it. They get paid to do what they love for a living—they simply do it in front of millions of individuals. Indeed, people became paid influencers doing everything from styling their hair to pranking unsuspecting friends, members of the family and strangers.
It may look like all it takes is luck to go viral and become an influencer, but being a content creator is serious work—that’s, it’s real work. We want to witness your rise to social media stardom, so we have given you some tips to help you get there. Continue reading to find out how to make a living as an influencer.
Identify your target group.
The first step to becoming an impactful content creator is finding your target group. There’s no point in creating great content if your content does not live up to its goals. It’s a good idea to do some market research to identify your target group and which one micro influencer platform supplying you with the best chance of reaching them.
Find your market niche.
Once you have identified your target group, it is time to choose your niche on social media. Don’t overthink it—do what you know and add your own personality and flair to make your content stand out.
Let’s say you are a CFO and want to use social media to connect with small business owners. You can create content that teaches business owners what accounting inventory they need to get their operations up and running, including the special file folders, binders, and envelopes, how to prepare invoices, and how to budget the price of the supplies the business needs.
Post new content regularly.
Bill Gates spoke prophetically more than 25 years ago when he wrote an article entitled “Content Is King.” Web surfers and search engines will love you if you understand how to create engaging and informative content. The key is being consistent, which will increase your credibility with Google’s algorithms and build anticipation in your social media followers.
Connect and learn from other influencers.
Whatever you do in life, there’s all the time a learning process, and being a social media influencer is no different. The best way to learn the ropes is to follow other influencers. It’s also a fantastic idea to comment on their content to let them know you are an active follower—doing this can help you connect with influencers who have already got a large following.
Treat your personal brand as a small business.
You understand how before infomercials there was a disclaimer where they told you that the views of individuals on infomercials do not necessarily reflect the views of individuals on infomercials broadcasting company? Influencers do not have that luxury, so all the time be honest about your business. Every post matters.
It takes quite a lot of work to get a large enough following to monetize your social media profiles and content, but these tips will help direct your efforts to increase your chances of success. The first step is to identify your target group and find out what type of content they prefer. It is also important for you to find and exploit your niche market to build your brand. Be consistent—post fresh, interesting content regularly to establish yourself with followers and search engine algorithms. Most importantly, treat your personal brand as a business—Jay-Z said it best: “I’m not a businessman, I’m a business, man!”
The path to becoming a social media influencer is not easy, but great content, carefully planned strategies, and a confident, persistent attitude will take you far. All of today’s greatest influencers were once where you are, so do not let your humble beginnings cause you to doubt your vision, even if things aren’t happening as quickly as you’d like. After all, probably the greatest things about social networks is that they give people the opportunity to be who they want to be. So, why not become a star?
