The use of music in business varies greatly from industry to industry. There is no denying the undeniable fact that there’s a place for background music in just about all shops and establishments. This helps create the right atmosphere and makes the experience more enjoyable for your customers. However, how to do this depends on the business you are running. This article aims to help those who run spas.
When you visit a massage spas You go to be pampered. Your goal is to have a soothing day. Most people benefit from treatment that will help their bodies relax and their muscles relax. If you choose the right background music then you can greatly enhance the experience. You can make customers feel more snug and thus it is going to be easier for them to relax. This will make the treatment they’re experiencing of greater value as the entire experience will be enhanced.
The music you choose should be smooth. This is important because you do not want the music to distract from treatment you provide. If you choose songs that are full of vocals or have heavy beats then you are literally making it harder for your subscribers to relax. Music should be very soft, soothing and delicate. Listen to the track alone, close your eyes and see if you can fully relax. The music you choose is secondary to the service you provide – it’s meant to enhance the experience, not dominate it.
It’s also helpful to try and find tracks that stick around for a decent amount of time. If you use short music tracks then you’ll distract your subscribers as the song will change every two minutes. Even more so if you have a few seconds of rest between each track. Not only that, but you are also stopping the smooth running of the whole experience. Longer tracks are much more beneficial as they allow the individual to get used to the background music and thus relax.
Another important factor to consider when selecting background music is the attitude of the music. You have to ensure the tone is positive and uplifting. When people leave your spa, they will feel happy and refreshed. If you choose sad music track this will reflect the mood of your spa – making it a tragic place rather than a calming one.
The point alluded to earlier is the undeniable fact that you should avoid music that has vocals. This is extremely important. First and foremost, you do not want your customer singing in the middle of the massage. Also, music crammed with vocals tends to be less relaxed, even although this ties in with the previous trap of being too distracting.
And lastly, you need to ensure that the background music you choose sounds good when played at a low volume. You shouldn’t play music at high volume. It should play lightly in the background for a smooth and relaxing addition to the experience. You should play the songs you are considering to ensure they sound good at a low volume level. After all, certain tracks can sound different when played up or down because they can get distorted.
It goes without saying that you want to offer a soothing, enjoyable and fulfilling experience to anyone having a treatment at your spa. An awesome way to add to the atmosphere is through the use of background music. That said, choose wisely because you want your tracks to enhance the experience, not hinder it.
