There is no denying that businesses need websites to succeed in this more and more digital era. According to the Small Business Administration (SBA), 64% of America’s 30 million small businesses have a website. However, having a business website is not enough as people must visit it and take the desired action for the best results. Consequently, it’s wise to explore as many ways as possible to drive traffic to your site. Here are some top tips to help you attract more visitors to your business website.
- Socialize
Experts broadly agree that it is not enough to just produce great website content and hope people find it. Therefore, you must be proactive in directing visitors to your site using numerous social media platforms. You can update the link in your bio on Facebook, Twitter and Instagram to promote new content as it is released. Plus, you can change your cover photo to promote new content and tag any interested influencers with it. Next, consider posting content across your social media platforms and interacting with your followers to engage them. Finally, add interesting tidbits when you upload content as a way to encourage people to follow the links to it.
- Do keyword research
Searchers use keywords to find the products, services and data they need. Therefore, using the latest and most effective keywords is essential to make sure your site gets a favorable placement in the SERPs to enjoy more traffic. Luckily, you can use tools like SEMrush and Moz to do effective keyword research. This tool can show you which keywords are the trendiest, how often people are looking for them, and other valuable information so you can hone your keyword strategy. Fortunately, keyword research is a crucial component of many things packaged service You will receive from SEO experts. Thus, you can hire these professionals to do keyword research for your business, amongst other things.
- Interview your industry thought leaders
Many small business owners assume that interviewing is just for big organizations. However, you might be surprised at how many people are willing to interact with you if you ask them. Therefore, e-mail the thought leader requesting an interview, and publish this interaction on your blog. Name recognition will increase your site traffic and increase your credibility. Also, the people you interview can share content and extend their reach even further, bringing more visitors to your site.
- Write a guest post
OptinMonster data reveals that 62.96% of readers consider blogs with multiple authors to be more credible. It’s no surprise that guest blogging is popular in the online community. Guest blogging involves writing for other blogs in exchange for referral traffic, backlinks, and increased search engine results page (SERP) rankings. Therefore, consider writing more guest posts as an effective way to get more visitors flocking to your site. The only real challenge you must overcome with guest blogging is finding the right blogs that are willing to accept your submissions. For this, you can check their content to ensure it’s of the highest quality. You can even check the domain authority of your chosen site and study their guest posting guidelines to see if they work for you.
