The more people who know about your business, the more likely you are to find success. This applies to all companies, but particularly online businesses. In the digital world, you must work for people to pay attention to your business (as opposed to a brick and mortar store, where people might just walk by).
In this blog, we’ll cover some helpful tips that will make sure you reach the biggest population possible.
Build Your Follower
You’d like to think that people will go to your website or find your site via Google automatically. While it is important to build your website’s SEO credentials, do not ignore the power of social media. Sites like Facebook, Twitter and Instagram provide you with the opportunity to present your goods and services to a large portion of the population. The amount of time people spend on social media is up all the time, such as the number of users. If you want to reach people, then you must go where the people are!
Global Attraction
You may only reach 25% of your potential audience. Why? Because if you only market your business in English, then you are hiding your offering from the 75% of the world’s population who don’t speak English. So why not try marketing your company in another language? It’s pretty easy to do translating your blog or to run a foreign language social media page. Of course, you may not have the resources to provide your marketing all language, but if there’s one country where you think your product will do very good, then be sure you can reach them.
Various Media
You might produce great content that captivates people to your business. However, if you only offer content in one medium, you are unlikely to engage with as many people as possible. Instead of, say, just writing a blog, you should also look at producing videos, infographics, podcasts and more. Just like learning, people respond to different forms of content.
Cross Promotion With Other Businesses
You will work hard to build your audience. Likewise with other companies. So why not exchange? By working with other businesses, you’ll gain access to their customers, and they’ll gain access to yours. Of course, for this to be effective, you must make sure that you partner with the relevant company. It must be a thematically similar business but not a direct competitor.
Use the Data
Lastly, you use data to capture a larger audience. For example, you can look at Google trends to see what people are looking for. With that information, you will be capable to write relevant blog posts and post content you know people are searching for. If you already know that, then you’ll be capable to take advantage of trends and supply content that’s relevant and interesting.
