Lawyers often face the problem of how to market their law firm. Marketing is important because it helps you get more clients and leads in your practice. You cannot just do any marketing, there are numerous strategies available, and all of them work differently depending on the type of lawyer you are, your geographic location, your target demographic, etc. The following article will look at some popular strategies for attorneys who need help finding one that works for them.
Internet marketing
This strategy involves using things like SEO (search engine optimization) to drive traffic to your website and then increasing conversion rates for specific pages on the site or your blog posts. It can even include some traditional marketing methods such as radio or newspaper advertisements, but with an online twist, a good example is this e-mail marketing for law firms, rather than sending direct mail. It uses search engines like Google and Bing to create natural rankings based on searches made by potential clients so it does not must pay hefty fees every month for advertising. An online marketing strategy might also include hosting a blog which gives you another way to communicate with potential clients about how you can help them solve their legal problems. This is a popular marketing method for attorneys, but the key to this strategy is knowing that it takes time to see results. Ranking high in search engines will help increase prospects over time so long as you consistently update your website and blog posts. It also requires constant monitoring and optimization so that Google does not blacklist you and your site appears when users type certain things related to your law firm.
Traditional Marketing
This strategy is most likely the best place to start a lawyer without quite a lot of marketing plans behind them. This involves things like creating business cards, setting up social media accounts, doing local radio or newspaper advertisements, etc. target demographics and let them know that you’re available to help with certain types of cases that may require their support. Traditional marketing could include advertising on billboards or on buses in your area depending on how well known your law firm is. If you have a high-profile court case coming up, this would be a terrific opportunity to get your name out there using traditional marketing methods while letting the public know what type of work you do best. For attorneys who are just starting out and do not have much contact in the field they practice, this is among the best ways to land new clients.
Social media marketing
If you are active on Facebook or Twitter, using those platforms as a way to market yourself as a lawyer can be effective. Social media lets you target specific demographics by creating content that speaks directly to them. If your target demographic is people in the business industry, for example, you can join groups on LinkedIn related to a certain type of business and interact with potential clients in that way. You can even post daily or weekly updates about what is going on at your company by creating a blog that links back to your website or features interesting tidbits about your practice on Twitter.
This type of marketing is great because it gives attorneys another way to communicate their specialty without in fact speaking directly to someone they might not feel snug with. This allows them to engage in conversation with other professionals in the industry rather than needing to explain themselves time and time again while speaking face-to-face at networking events.
Video Marketing
Some attorneys choose to do video marketing as a way to build authority and show potential clients how skilled they’re as an lawyer. you can shoot professional looking videos use your phone or even hire someone on Fiverr to take care of the filming, editing, etc. for you. This video must be short, concise, and to the point. They should feature examples of cases you have won in the past that relate to your target market or discuss things like how certain legal issues affect your day-to-day life. This type of marketing is nice because it creates confidence in potential clients by showing them evidence of what you can achieve with their case, but only if it’s of good quality to stand out from other attorneys doing similar marketing. It’s a simple way to show off your skills without getting into long winded conversations, but ensure it isn’t too long as many viewers will not take the time to watch anything longer than a minute or two.
When it comes to marketing, your law firm must be unique and set itself aside from the competition. There are many various marketing strategies available, and we have outlined some of the most popular methods for you here. Now that you know what’s out there, consider which ones best suit your target market so you can begin driving more traffic to your main funnel or sales process. Again, do not be discouraged if none of these strategies seem right for you at first glance as there’s quite a lot of information in this article that will help point you in the right direction.
