How College Watch Company Scored Wins with America’s Most Enthusiastic Demographic.

Enthusiasm amongst American sports fans is as varied as the population and the national landscape. Professional sports leagues such as the NFL, NBA, MLB, and NHL have loyal fan bases in the areas surrounding their respective teams’ hometowns and there’s no scarcity of licensed products — from jerseys to toothpicks — to sell to these fans. While these leagues did well in their regional markets, America is a big country, some of the professional teams failed to attract most of the country, at least not with the same level of excitement.

Get into college sports. There is hardly a part of the US where collegiate sports aren’t followed with greater interest than their professional counterparts. Many Americans are more interested in BCS (college football) or March Madness (college basketball) than they’re in the NFL or NBA playoffs. However you look at it, merchandising into the college sports market, it is most likely apparent, although it is also most likely significantly underserved.

Breaking with the standard offering of jerseys, caps and clothing is the College Watch Company. “College sports have an avid fan base,” says Marc Bell, who started the company earlier this year with partner Joe Roos. “In no time, we had enrolled in 56 schools and word was spreading fast.”

College Watch Company makes its own watches and incorporates the school’s logo, mascot and live colours into the design. “It’s a colorful accessory with a stamped label and whose DNA screams fan loyalty,” added Joe Roos. “This isn’t just a terrific idea. That is a really good idea.”

Online sales and college bookstores are the most evident stores for the watch, but additional venues will all the time be added to the mix ahead of the company’s big launch just before next year’s College Football season.

Of course, the power of word of mouth awareness can’t be underestimated. Richard “Big Daddy” Salgado, is a frequent guest and analyst for Fox Sports and Fox News. “Rich has been a premier brand ambassador for us,” said Bell. Rich Salgado, has worn the watch on the air, and has been instrumental in getting diverse other sports personalities to do the same.

Bell and Roos are enthusiastic about what 2019 has in store for the company, and considering what they do and who they sell to, that excitement is clearly well warranted.

For more information about College Watch Company, visit: collegewatch.com