Contest is the brain child of a local producer Michael Clark who work withJohnny Ray from Cougar King Entertainment with the precise aim of changing the face of bikini contests in Las Vegas by creating an innovative approach to prize structure and instilling a sense of social responsibility.
“You can’t have a bikini contest without gorgeous swimsuit models participating”, says Clark, “and for years they’ve been worked on and exploited by properties around the world only to find out after a few weeks of participating”, (many of which include assignments compulsory promotions), “they will not win anything. Our intention is to reward each contestant each week with an innovative prize structure that will pay the models for their time. Time is money, particularly in Las Vegas.”
Johnny Ray of Cougar King Entertainment added, “We will carry out fair and healthy competition with a socially conscious policy that all parties concerned can be proud of. We are in partnership with the National Breast Cancer Coalition and a portion of the proceeds from our sponsorship will go towards ending breast cancer in 2020.”
The next piece of the puzzle was finding that extraordinary venue in Las Vegas that would share the sensibility of a championship and will guarantee crowds and sponsorship a special, premium beach club experience, with full VIP service and facilities.
According to Michael Clark and Johnny Ray, “Drai’s immediately came to mind and we were thrilled when they agreed to have our bikini championship there.”
UBC will show more than $160,000. in cash awards with a grand prize of $50,000. Action begins Sunday, July 5 at noon and will repeat every Sunday untilSeptember 6th.
