That controversy
You may have heard of the famous small sized store that started in Italy and expanded there location to California, Canada, New York City, and the East Coast.
Brandy Melville, a 20 year old brand, has become a magnet for teens and girls in their twenties (the brandy girl) in the US It is comparable in appearance to Forever 21 with long cotton tops, knits, patterned bottoms, graphic tees, and subtle accessories—cute, with apparent appeal to the ladies who wear them, but marked with a “Do Not Bar” sign. for ladies who do not match her clothes.
Clothing at BM is labeled “small” or “one size”. According to the brand’s website, under them description for size, “Most of Brandy Melville’s clothes are one size. We provide measurements for most items to help you get a better idea of the fit. Some of our underlings are Italian in size.” It then goes on to list the American equivalents of 00, 0, 1, 3, and 5 for buttocks.
Based on at the Huffington Post, “To fit into Brandy Melville’s one-size-fits-all skinny jeans, a girl needs to be 25 inches in waist—about a size 0 or 2, depending on the brand.” The Post then went on to say that the average 16-year-old American girl is about 5 feet 3 inches tall, weighs about 138 pounds, and has a waist about 31 inches—6 inches from the waist of a Disney princess. a brandy girl.
Now, there’s nothing wrong with being young and thin—if that is what you are. However, you must wonder, is “young and thin” (with long, wavy waves of hair and elongated legs) the image girls who shop particularly Brandy want to attain and maintain. Does “young and thin” equal “beautiful” in the mind of the Brandy Melville shopper?
Racked.com also took note largely white demographic that flooded the brand’s advertisements, which were quickly recognizable in both BMs website And Instagram. The Brandy Girl is fun, carefree, and sure popular — in many ways suggestive of the all-American girl living the all-American dream. Those questions become like a modern-day Barbie examination—we see her walking to work, to the Oval office, to a family picnic, to a Malibu beach house looking effortlessly fashionable, standing in her stilettos and 18 inch waist. She’s fun, carefree, well-liked, and has it all—but could she be all of these, if she weren’t so young and thin?
Fan
On the one hand, there are girls who see Brandy stores as the best experience of convenient shopping. these girls having fun to the proven fact that not having another size to try on makes it easy; You do not complicate your shopping by rummaging through shelves for sizes.
The company has even been praised for offering lucrative opportunities to young women through the use of social media, women who wouldn’t be expected to get such a business venture. One example is 15-year-old Emma Simms share positive experiences with Brandy Melville earlier this year. She said she was recruited to Brandy Melville because of a photo she shared with her friends on Instagram that tagged the company name.
The other is 24 years old Alex Centomowhich launches full-time YouTube career (and has over 100,000 subscribers) through his interactions with BM. She said they really liked the look of her long hair and wanted to promote it even more, Melville being what it “absolutely got [her] started.”
Critics
On the other side of the spectrum are critics who say that Melville’s company encourages body dysmorphia. In a surprising University of Southern California post by editorial director Rini Sampath, Sampath’s sophomores discounted the “one size fits most” signs displayed in Melville stores.
He notes how companies like Forever 21 and H&M have recently listened to consumers who voice a desire for sizes over a size 12.
Writes Sampath, “But consumers have the power to stop such companies from perpetuating a negative body image, no matter the size or shape. Request [Melville] Removing these marks is the first step in fighting these unpleasant choices.”
For those who are skeptical of the BM brand, creating a small store is just the thing No is the same as creating a special plus-size brand for a certain consumer group. This undermines advocates of a positive body image and acts of exclusion through the business.
Entrance Scales
Smiling, lovely, and enjoying life while wearing a clothing tag—the Brandy girl may not be a villain, but her image is immortalized in BM Instagram over 2 million followers, sending a message about beauty that to many, is unjustifiable.
in a post 17 october, visual manager BM Sairlight Saller stated, “I don’t think it has a negative effect on the body image of any of our shoppers because anyone can come into a store and find something.” To the 18 year old fashion lover Lani Renaldowho posted an open letter to BM in March, the only “things” she could find from the company were “sweaters, long skirts, and tank tops”—and she believes she’s not the only one.
Even for ladies who describe themselves as petite by nature, tops like that Nicoleta hard to imagine squeezing into. Several other belly-baring tops are also on the BM website, incl Gisele boss And paloma tankmakes you question precisely how the dress was “supposed” to hang on the girl wearing it, never mind the size a young woman should fit her appearance.
Visit BM Instagram And Brandy Melville USA to judge for yourself. Or, take a look at these other resources:
Brandy Melville shoot (behind the scenes with the BM girls)
Celebrity wearing Brandy Melville
Take the poll: Is Brandy Melville Harming Women’s Body Image?
