Faiza Bouguessa opens her first store in Dubai’s Design District, designed by Italian architecture firm Open Project. In tune with the brand’s minimalist and modern design language, the 500 square meter space featuring the new store and offices has been designed to create a backdrop that complements the collections on display. Reflecting the designer’s signature colors, the black and white interior focuses on a linear design concept with a mixture of vintage accent furniture and modern fixtures sourced from Italy, France, India and the Netherlands. This multi-functional space has a lounge, shop, meeting room and the designer’s private office.

COLLECTION

Taking the brand’s minimalist aesthetic as a starting point, the space design was crafted to accommodate new collections, host private events, collaborations with artists, and personal viewings in an environment that feels like a second home.

Located in the center of the showroom is a pretty black breaded ottoman by local designer Latifa Saeed and a glass coffee table with Wassily Chairs by Marcel Breuer. A meeting point for clients and buyers alike, the main focus of the lounge is a modular couch by Edra offset by a Serge Mouille floor lamp.

The open plan continues into the office spaces through bold black alcoves which lead to meeting rooms, open spaces, the designer’s offices and atelier. The office reflects the designer’s passion for art and design through sharp lines, mid-century modern furniture and modern art. In meeting room B32 Marcel Breuer chairs from 1927 transport visitors to another era, contrasting the room’s minimalist design.

SHOP

In the designer’s private office, a pair of chairs from Le Corbusier sit in front of the designer’s black oval desk while the seating area features an AR Cordemeijer “Cleopatra” daybed and a pair of Italian armchairs from the 1950s act as a special accent and focus. point.

The newly launched space offers fans of the brand a glimpse into the designer’s universe and the opportunity to shop collections in a personalised and personal space that encourages a deeper understanding of the brand and its core design values. The first Bouguessa store to open since the brand was founded in 2014, the D3 store builds on the experience of the Bouguessa e-Commerce site www.bouguessa.com.

For more information: contact@bouguessa.com