Brand Logo Campaigns That Dramatically Increase Sales

A brand logo cannot have the same version endlessly. As much as graphic designers will try to make it user-friendly and simply recognizable, at some point logos become outdated. Audience preferences are changing rapidly as technology focuses more and more on mobile experiences and usage. However, there are various brand logo campaigns that even a small business can learn and implement.

Brand logo campaigns are normally part of a partial or total rebranding campaign. They normally come with a press release and also include other branding changes such as extension releases. Such campaigns cannot go unnoticed as they also sync with brand alerts or activity changes. Not all campaigns are successful. However, some of them increase brand identity and recognition. Also, they increase sales dramatically and increase brand visibility to a wider audience.

Here are some of the most successful brand logo campaigns that have taken place in last few years.

#1 Google

Google is a brand that needs no further presentation. It engages users every day, and it’s probably the most powerful international brands. The Google logo has evolved from a funky ’90s feel to an innovative and simple one. Based on LogoRealm.comThe history and evolution of the Google logo is particularly useful for graphic designers as a branding lesson.

Google has gone through a total of seven logo updates. The most recent one was in 2015 and came with changes that revolutionized the world of graphic design. When Google introduced its newest logo, the brand also mentioned:

A new, friendlier typeface for mobile and tablet use.
Brand elements that include customer journey maps, such as G favicons and interactive loading points.
Oblique presence e not the straight one that epitomizes Google’s cheerfulness and innovative approach.

Results: The logo update brings more brand consistency to Google and its extensions. Today, the company has a range of products that send a coherent and interesting visual message. The most successful are Gmail, Google Maps, and the Google Store. Google Doodles are a strong and efficient method for raising awareness of social and environmental issues.

#2 MIRACLE

MARVEL has gone from underground and native comic books to a global brand of film wonders that raises interest every time it announces a new release. The MARVEL Cinematic Universe (MCU) now appeals to mainstream superhero moviegoers and geeky comic book fans alike.

The MARVEL logo is largely white letters on a red background. The logo is straightforward and versatile enough to be featured in movies and looks strong even on magazine covers. The main MARVEL logo covers the MCU extensions purchased by Disney. However, brand consistency links the tonality of the two.

The logo was announced during the Comic-Con event to create awareness and attract attention.
This groundbreaking update comes with great fanfare composed by Michael Giacchino.
The MARVEL logo is used for brand campaigns even although it’s related to MCU film releases.

Results: MARVEL was successful worldwide. That black Panther MCU films accepted more than $80 million. However, the brand has managed to release comic books and vintage products for its core fans. Such brands deny forgetting their loyal audience and create logos that suit prospects and customers.

#3 Lacoste

Lacoste is an iconic fashion brand with a logo that does not need any updating. You recognize alligators everywhere and acknowledge the top quality of their messages. The Lacoste logo needs no upgrades and the brand manager most likely would not even consider changing it.

However, Lacoste surprised in February 2018 when it revealed a campaign that included nothing but its logo. Brand created 1,175 white polo shirts with ten different logos symbolizing endangered species.

The limited edition T-shirts are made with the remaining native animals of every species in mind – hence, the number of products.
The impact of endangered species is enhanced by showing the number of every animal. For example, the California Gulf dolphin only gets 30 shirts.

Results: This campaign successfully reversed the appeal of exclusive products and sent a robust message. All products are sold.

#4 Coca-Cola

Coca-Cola was attempting to find a disruptive campaign that would hit the headlines and increase sales significantly in 2011. Even the logo was at stake, as the brand’s logo is probably the most recognizable in the world. Thus, the #ShareaCoke campaign was born.

The brand releases a global limited edition product line that includes some of the most common local market names. The point of the campaign is to share the soda with the person whose name is written on the product.

Share a Coke is a hit in the local market and even engages tourists with a recognizable and universal name.
The results are astonishing on social media as it engages users to post product images after purchase.

Results: The campaign was so successful that it has been repeated every year since then. The 2018 initiative focuses on special moments.

#5 Airbnbs

Many graphic designers agree that Airbnb’s latest rebranding campaign will suit what not to do category. Brand logos receive so many negative reactions that it’s difficult to observe any positive ones.

The 2014 Airbnb brand logo update took over the internet and users were quick to respond. Some see the resemblance of the sexual organs, while others say the designers reproduced the chin family man Peter Griffin character. However, behind that curtain, there’s another goal.

Airbnb wanted to create a reaction. The brand even introduces customers to a platform that enables them to add their own interpretation of the brand’s symbol. The platform allows users to personalize logos and come up with unique stories.
It also comes with a video story explaining its logo and the name for its symbol – Bé
The campaign is the cry of a quiet company with a conservative background.

Results: Airbnb engages the press and social media all directly. Spontaneous campaigns visually tell a story the brand refuses to tell in words.

Failed Brand Logo Campaigns

Gap has been going through a rough patch with regards to updating its logo. The change was received so negatively that Gap had to change its logo back after closing more than 100 stores.
The PepsiCo Tropicana brand lost its identity and reversed its logo update in 2009. The change was visible from January 1^st and February 22^t. The company lost $137 million in sales while the campaign was running.
British Petroleum (BP) updated its logo in 2000, after 20 years of remaining visually conservative. The company lost its lasting appeal and was $211 million. Since then, BP began spending up to $125 million yearly on branding and marketing.

Conclusion

You can even increase your company’s sales your budget is tight. However, there’s a fine line between starting a campaign that increases your sales and another that fails to even get a reaction. The rebranding campaign above generated revenue, attention, and controversy for the author.

Employers should consider it as a case study for developing a logo. Once such an idea is successful, it speaks for itself and brings popularity. Other experts analyze your choices and develop articles about your brand logo. Such a move requires an experienced graphic designer and a special company that sends a compelling and coherent message. Consider using a brand logo to handle your sales and bring in new customers!