The Apple Smart Watch reaches a whole new level of luxury thanks to watch and phone designer Brikk.
Their new collection includes 30 upcoming luxury Apple Watch models, which will provide unparalleled luxury to exclusive customers around the globe. The Lux Watch is built in 38mm and 42mm and is available in 24 ct yellow gold, 18 ct pink gold, and 950 platinum. Customers have the ability to pick from three different versions: The Standard, The Deluxe, and The Omni.
The Lux Watch Standard offers a single row of diamonds totaling 0.50 carats around the face, and comes with a leather strap. The Lux Watch Deluxe has 2.3 carat diamonds in multiple rows around the face, diamond-set buttons, and a leather strap with diamond-set clasp. For the ultimate in exclusivity, the Lux Watch Omni contains a 12-carat diamond case and band utterly encased in diamonds.
The Lux Watch line stands out thanks to its careful production process. Each part is disassembled in Brikk’s state-of-the-art laboratory in Los Angeles by a team of skilled engineers. They are hand polished, then plated with five layers of various metals before finally being plated with two layers of gold or platinum. High-quality diamonds (D color, VVS1 clarity) are set under a microscope in a custom-made bezel. Each part is then reassembled and tested before shipping to the client. Prices range from $7,495 for the Lux Watch Standard, to $11,995 for the Lux Watch Deluxe, to $69,995 for the Lux Watch Omni.
All models are housed in a Zero Halliburton aluminum case with a carbon fiber interior. Every Lux Watch also comes with all standard accessories, a user manual, a diamond-encrusted certificate of authenticity and an exclusive 1-year warranty. Brikk is taking pre-orders for the first batch of watches ahead of the official Apple Watch launch expected in April. A deposit is required for each pre-order. Lux Watches pre-orders are expected to ship 4-6 weeks after the official Apple Watch release.