Technology has changed many parts of marketing, particularly the way brand reputation is built. Digital advertising, for example, has become a very important tool for reputation building.
Technology can be used by your competitors to damage reputation from your brand. Lots of your time and marketing budget should be put into making technology work for you. A good reputation can help you secure investors and more customers, so the investment is well worth it. A Managed Service Provider can help you to manage all this.
Build top websites
Most people now have smartphones and can access the internet. Your website is the face of your brand online, so a large part of your online reputation depends on how it looks and operates. Improve your user experience to help site visitors navigate the site more easily. Make sure the site is correctly optimized for mobile. Your site must be crammed with the right content and use strong keywords if you want to reach the right people.
Use chatbots to improve customer support
Your customers must have a positive online shopping experience, both for your reputation and to increase the number of conversions. If someone visiting your website cannot find what they need quickly, they will leave your site and possibly leave a negative review or switch to a competitor. A chatbot running on your website can help customers find what they need, and answer commonly asked questions. This kind of service makes customers feel valued, encouraging them to spend more money and time on your site.
Leverage social influencers
It’s easy to reach potential customers via sites like LinkedIn, Twitter, Facebook, and Instagram. Remember that your competitors are also on this platform. Build a community of influencers to help you quash any nasty reviews people may have shared. Instead, ensure you create engaging and informative content and promote it through social media influencers to spread the word.
Use quality hardware
If you build a product that uses technology, then you need to use quality hardware when building it. Everything from the electrical components inside the product, to the outer shell is made of matter. Poor quality hardware makes for a bad product that will not last long and will leave a bad impression. Quality products drive repeat customers and brands that people see nearly as good quality.
Take advantage of voice search
Online voice search is widely used now, as more and more online tasks turn to mobile or virtual assistants. If you can adapt your web content to respond to voice search, your chances of getting more traffic and building a powerful reputation for your brand online can greatly increase. Voice search does not work the same way as traditional SEO, so you can even use this to get ahead of your competitors who may be using voice search.
