Tea has been the drink of choice since historical times, even though tastes haven’t escaped changes. With the introduction of new microbrews joining the craft movement, tea is the latest category to take blending to a new level.
This trend is particularly pleasing to tea drinkers, who number more than 158 million Americans or about four in five people. And with 87 percent of millennials drinking tea, according to the US Tea Association, microbrews are in high demand, with many keen to try new flavors.
The craft trend started with microbreweries who first applied the term to the small batches of beer they produced using traditional brewing processes. Consumers enthusiastically toast the craft beer movement as the number of breweries in operation grew 15 percent in 2015 to a total of 4,269 in the US alone, according to the Brewers Association. The increasing demand for such diversified taste sensations is driving not only choice but also quality.
Tea lovers can even look forward to heightened sensory experiences in their cup of tea, particularly as companies like Bigelow Tea continue to emphasise quality, taste, and unique blends as craft-blended specialty teas join the ranks of other popular craft drinks.
In 1945, Ruth Bigelow challenged established tea brands and created America’s specialty tea with the iconic “Constant Commentary.” Now, more than 70 years later under the leadership of a third-generation family, the company is embracing the craft movement by launching a new line of craft-inspired organic teas.
“Today’s consumers are looking for unique products that deliver complex and complete taste experiences,” said Cindi Bigelow, third-generation president and CEO, “and our new products are created to do just that.”
For example, Steep by Bigelow is a microbrew, rich tea that connects more exotic flavors and ingredients by combining flavor pairings such as sweet peachy notes with earthy dandelion, smoky and nutty oolong with delicate jasmine flowers and delicate malt tea with floral top notes. .
Today, the concept of craft has stood for prime quality taste, unique taste and artisanal experience.
To learn more about Bigelow Tea, visit bigelowtea.com.
Article provided by BPT
