According to a 2020 business survey, 81% consumers say they’re more likely to do business with brands that offer a customized experience. These statistics highlight the importance of creative marketing ideas that can make an everlasting impression on consumers. With so much competition in today’s market, it is essential to stand out from the crowd and catch the attention of potential customers in order to retain them. engaged. Here are three creative marketing ideas to help you achieve that for your business.
- Personalized videos
Video marketing is a robust tool for engaging consumers, but personalised videos take it to the next level. According to website brand studies, personalised video messaging can increase click-through rates by up to 985%, enhancing your business marketing. You can customise it to suit each customer, including their name, location, and last purchase. This type of content shows that you understand your customer and value their business and the professional relationship you have with you. You can use these videos to thank customers for their loyalty, offer discounts or provide exclusive content.
One example of the successful use of such videos in marketing is Muse by Clio campaign, where the group creates a special video campaign to promote their annual “Agency of the Year” award. You may consider adopting this concept for your business, making necessary changes to fit your business goals and needs. This strategy can include customized content based on the interests and habits of your past customers. This increases customer loyalty and increases the likelihood of repeat business. Plus, you will probably have a higher engagement rate than standard video content.
- Augmented reality (AR) experience.
Augmented reality experiences are an innovative way to engage your consumers and offer a special experience that cannot be found anywhere else. It’s an awesome way to showcase products, provide virtual store tours, or offer interactive play. These marketing strategies can help your business create memorable customer experiences. Research has shown that the AR market is projected to reach $61.39 billion by the end of 2023, proving that many businesses like yours plan to rely heavily on Augmented Reality in the coming years.
Plus, you can use AR experiences in a wide range of ways to engage consumers and create customized experiences that set you aside from the competition. For example, if you’re a home decor retailer, you can create an AR experience that enables customers to imagine the furniture and decor in their home before buying. This content helps customers make informed buying decisions and enhance their shopping experience. Even better, you can use AR to create immersive storytelling experiences that keep your consumers connected to your brand for a long time to come.
- Cause marketing
Cause marketing is a technique that involves aligning your business with social or environmental causes. This type of marketing can help you connect with consumers who are passionate a couple of particular issue and create a positive brand image. Cause marketing can take many forms, including donating a percentage of sales to a charity, holding a fundraiser, or partnering with a nonprofit. According to the survey, 63% of consumers want businesses to take a stand on social and environmental issues.
One example of a successful cause marketing campaign is TOMS Shoes, which made a donation shoe to a child in need for each pair purchased. This approach has helped companies build a robust brand identity based on social responsibility and aligned with consumers who value ethical consumption. The response also proves a 2020 survey which found that 63% of consumers want businesses to take a stand on social and environmental issues. Therefore, think about using cause marketing to connect with your target market.
