It’s easy to get ‘complacent’ in terms of what our business does and how it presents itself. This is because in some areas, you may be the only business offering certain services. There’s no need for a hefty advertising budget if you are the only shoe store within a five-mile radius, for example.
However, with online delivery, social media, and the modern economy, perhaps taking this for granted is no longer acceptable. On top of this, when competition comes, fail to innovate or stand out may mark the death knell of our brand popularity.
Differentiating your brand is more important than you think. But how can you do this without intelligence? After all, even truly online brands taking advantage of all the modern conveniences are starting to sound the same, from the quality promises they deliver to how funny or foolish they like to be on social media to ‘humanize’ themselves. , sometimes good intentions cannot be generated as easily as before, and in a field where everyone seems to be trying to stand out, nobody can do it.
In this post, we’ll try to simplify all of those impressions by returning to some useful and necessary principles:
Grow & Unify Your Brand Purpose
It’s important to focus on your brand goals. What are you trying to accomplish here besides generating income? What are your values? What focus do you have? What unites your team? For some companies, this isn’t easy to determine. For others, it is their raison d’être. You can look at this post to see how the best advertising brands weigh in on their purpose and use in a wider market.
Understand the Value You Bring Overall
It’s important to consider the value your brand really brings. Not only in terms of expanding your bottom line, but in how you actively try to improve the experience of your users or audience. This might mean refining your product packaging to use less plastic, or developing a smartphone app where you have more control over the coding; so it can be offered features that may not be available when visiting your website through a smartphone web browser. These steps really make a difference.
Keep Consistent, Direct & Simple In Your Messages
It’s important to stay direct, easy and be consistent in your messaging. Brands that break through the need to be too slick or too smart in their marketing are often seen as more genuine. For example, it is hard to remember an artsy fragrance commercial we saw ten years ago, but many of us can remember radio jingles from our childhood. Does this mean you should be limited to one and not the other? Maybe not, but in a world where every company is trying to outdo the next, being direct and respectful of your audience’s time can seem more honorable than you might think.
With these suggestions, we hope you can differentiate your business from competitors; in this case by respecting your own strengths and letting them shine rather than presenting yourself in a brand new uniform without any substantive development to back it up.
