Our lives are vastly improved by technology and the beauty industry is no different. We have entered an era of apps and devices that make everyday rituals simpler and faster. Beauty companies that embrace the use of technology in their manufacturing, advertising and customer interaction have all the time had an advantage over other companies that aren’t connected to the needs of their customers.
Digital Make Up, Electronic Make Up, 3D Make Up
Everyone knows about Snapchat filters, which are one form of e-makeup that has taken the young people by storm. E-makeup allows one to enhance their digital presence at their own pace. Haven’t been to the salon for those highlights yet? Just use filters. Still waiting for your news acne treatment to clear up a bump rash? Digital makeup makes it disappear.
Another way digital makeup is used is for people to see what certain things look like on them without really applying it. For example, some online stores may apply a makeup color to a picture of your face, so you can see what a deep purple looks like before making a purchase.
Trying Things Virtually
Continuing the digital makeup trend above, other things can too tried virtually before consumers make a purchase as well. Upload a selfie and try on any new hairstyle according to your face shape before really cutting it. In some stores, you can even use their app to try on virtual clothing to see how it will look before you buy it.
While at the moment this kind of virtual trial is far from perfect, as it cannot utterly replicate reality, it’s a big step in a good direction for companies using this technology. Photos don’t yet perfectly represent skin tone, hair type, body type, etc. but the time saved when shopping before buying a product can be substantial.
Artificial intelligence
Artificial intelligence influences our lives every day and sometimes without even realizing it. For example, if you use social media repeatedly and have a powerful online presence, AI continuously collects data to promote products that are more focused on you and help businesses improve their services and products. AI can be useful in many ways.
This type of technology can provide an unprecedented level of personalization. Some makeup brands use AI to personalize products based on skin tone. The device combined with AI can diagnose skin health and supply better skincare product recommendations to customers.
Smart Skin Care Tool
Hand in hand with AI, smart skincare tools are a shining example of how technology makes things better. These tools can “read” your skin, and supply information on how to take better care of it or what products might work better for your skin. skin type and skin problems. As with virtual trials, photography hasn’t been perfected to capture the exact tone or nature of our skin, and should be used with that in mind.
Print Makeup
Several futuristic films have shown devices where a person holds the device like a mask in front of their face, then when they pull it off they’ve the perfect application of makeup. While this may seem impossible, today’s technology has opened up a world where this is feasible. Several companies have already got devices that combine AI and smart skincare to learn the contours of your face, applying makeup exactly and evenly to where it is required most.
Today this kind of technology is very expensive and has yet to be perfected, but the proven fact that it’s even in production now shows us how fast the ocean of beauty technology is crashing into the future. It’s great to dream a couple of day where little handheld devices will complete the whole makeup routine for us rather than the time it takes now.
Between smart phones, smartwatches, smart cars and all things smart, smart beauty is starting to trend in the right direction as these beauty trends show. While there’s still a long way to go and these innovations are by no means perfect, businesses demonstrate their understanding of the direction of consumer preference and strive to follow it.
