Loud bass beats, witty rhymes and private, telling lyrics are the things that should come to mind when you think of hip hop. After all, hip hop is a cultural way of life, not just a musical genre. However, even although the fan base for hip hop continues to grow, it is hard not to notice how far today’s hip hop is compared to older hip hop. What were once thoughtful lyrics that came from a private place are now being replaced by twerking women, expensive cars, and broken bottles in clubs. Hip hop has changed, but only recently has it begun to touch a return to the roots that everybody has fallen in love with. The game changed again when underground music artists started to emerge and make their mark on the industry. With this fresh new spin on the genre, it is clear how they’re giving today’s rap artists a run for their money.
The hip hop sound is evolving, but why? Hip hop is all the time evolving – sometimes for bigger and sometimes for worse. Whenever two distinct subgenres of hip hop clash, they create a new and unique sound. For example, the Southern Rap sound varies greatly from the east or west coast sound. These subgenres are continually searching for inspiration, often from each other. Collaboration revolutionized the hip hop scene, giving it a sense of authenticity and vibrancy that no other genre has.
While an artist relies on passion to get them to the top, it is the authenticity of their art that keeps them there. An artist can love what she or he does, but if they cannot put their audience’s minds relaxed beyond one or two good hits, then they’re finally a failure. Artists need to convey a timeless message to their listeners, and sadly that quality is something that many famous rappers today lack. That’s why many accredited music critics say it is the best time for up-and-coming rappers to hit the scene. With a vacancy in America’s thriving youth scene, underground artists with creative minds could jump in and take advantage.
The underground artist certainly took this opportunity to change the game. Rap duo YBM is the perfect example of a talented underground lyricist with a message to deliver. With a mission to motivate young Americans with educational values and a business mindset, they deliver unique messages to accomplish their goals to their audiences. The members of Efficial and Reecialago have used their past struggles to write lyrics that are personal and significant. Their latest release on amazon “I Do” shows just how much talent this up-and-coming duo has. Peaking at #1 on Amazon’s Southern Hip Hop and Pop Rap charts, YBM is unquestionably a group with huge potential to impact hip hop. Efficial said, “I live by musical expression and believe I have the desire, drive, and motivation to succeed.”
“Business is business and that is the only understanding we have to make!” – YBM
While YBM are certainly not the first group to rhyme with reason and they absolutely will not be the last to do so, they’re bringing a breath of fresh air to the music scene today. Hip hop songs are not any longer just about catchy one-hit wonders with dance moves. YBM has so much to offer the music industry today. Keep an eye on this and begin the next one.
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