Aesthetics is the feel and look of your brand. The creative process of building a brand and aesthetic can be a source of quite a lot of stress. The appearance that you display is how consumers will judge your business. You want your brand to convey who you are, what your business is all about, while attracting the ideal clientele.
Inspired
If you have a pretty good idea of your brand voice and who your ideal client is then it will help find the vibe you want to showcase to clients. Do you want to go for something extravagant? Professional? casual? Ask yourself these questions. To get yourself inspired, find ways to jump-start your creativity. Go online like Pinterest or social media to find images that highlight your aesthetic. Just do not steal or copy anyone’s content, even though taking inspiration is ok if you do not want to copy some brands, it will make yours look bad.
Start with personality
Once you have found a ton of content and even online brands that match the direction you want to go, you need to start narrowing it down. Having a marketing persona will help you reach your ideal clientele. Ask yourself the question of what this ideal person likes. What excites them? What services or products do they prefer? Gaining a better understanding of the people you are targeting will help you develop your brand aesthetic.
Mood board
Once you have a better understanding of your ideal client and your preferred aesthetic, you can create a mood board. Putting the mood board together will help attract other aesthetics who can create your own. Mood boards can include images, fonts, colours, advertisements, user content, and more. Having all your inspiration broken down into a large collage will help you streamline your vision. Canva is an excellent option for creating a mood board.
Consistency is Key
An aesthetic must have consistency, not only the type of image used but also the colour, layout, style, or even filters. Your branding needs to come together. This will cover how you market your business online like social media, to physical goods to build your brand like silver foil sticker printing For example. You want to maintain consistency across your social, website, and physical branded products. It is this consistency that will make your clients remember you.
Make It Work Anywhere
As mentioned above, you want to have consistency with your brand’s aesthetic. But you also want to make it work for you new business. Will your aesthetic look good on a physical product? With the prevalence of digital media today, it is going to be easier to build an aesthetic there. It’s not just your business name, fancy logo, or motto that you will find in print adverts. Digital media consists of your website, online advertising, content creation and social media. So you will want to ensure you choose a style that matches magnificently but can even be printed or physically animated.
Your brand aesthetic needs to be cohesive, genuine to you, and work well to make it likable outside of the digital world. It’s fine to experiment until you achieve what you are attempting to find, but you also want to remember what your audience likes and wants to see.
