Trade shows can feel a little overwhelming, at least when it is your first time. There will likely be hundreds of other companies there exhibiting and the event could serve thousands of individuals per day.
Regardless of trade exhibition scale or reputation, every event for your business is worth attending and making the most of to the better of your ability. If it is your first time at a trade exhibition then there are sure to be some top tips that will prove useful. Here’s everything you need to know as you navigate your first trade exhibition as a company.
Choose the right place
The right place matters for your success at a trade exhibition. Why? Well, location can be everything with regards to trade shows. If you are too far back, likelihood is you may not get much footfall to your establishment and if you’re near a highly competitive establishment then you may not even have the ability to see a customer.
Picking the right spot is something you’ll probably learn over time, but ideally, you want to be as near the entrance as possible. You do not want too much noise going on around you, so it is useful to know what venues other companies have chosen.
Dress up your stand to attract attention
The stand is the face of your company for the day or week, depending on how long the trade exhibition lasts. Therefore, it is crucial that you dress up your stand appropriately to attract all the attention.
Think about getting a hop up banner for your business or digital screens if you have the available budget to spend on the event itself. After all, if you choose to invest your money into future trade shows and events, then spending the money on stand branding is unquestionably worth it.
Choose the right employee with quite a lot of confidence
Those attending trade events should be confident and willing to approach anyone who walks past their booth. Because of this, you want to select some of your best employees who will have the confidence needed to mingle with anyone who might approach or walk in front of the stand.
It may even be useful to introduce a little bit of pre-show training to help maximize employee effort on the days they’re at the trade exhibition.
Have a system to collect data
Lead generation is an absolute must with regards to your business at a trade exhibition. There are so many potential customer and client opportunities to be had, so it is vital to set up a system to collect this data. From tablet devices to QR codes that lead to quick and simple forms for booth attendees to fill out, it is all important to have pre-event prepared.
Don’t forget to mingle and network at this event with other stand holders. Who knows who you might meet?
