More and more, brands are developing more marketing strategies with influencers. The reason? Proximity to the user, sense of belonging and increased engagement – or client bond with the brand. Today is the time to disclose the main advantages of this marketing move, which aims to improve brand image and credibility, in addition to increase online visibility and, finally, sales. Currently, to promote our clients on the Internet, they must have a corporate recommender or influencer. These are people whose opinions generate influence, in addition to commitment amongst followers. They are the main reason why we have influencer services. Whether on social networks like Facebook, Twitter or Instagram, or video platforms like Youtube or Vimeo. If you need help finding influencers, then several companies can help you, such as unrulyagency.com.
Reach a really specific and segmented audience
Some YouTubers and Instagrammers count their millions of subscribers. That’s why their videos and blog posts have more viewers than any conventional newspaper or radio or television program. In this way, companies that strengthen ties with Instagrammers or YouTube stars can ensure a higher rate of diffusion thanks to them. Currently, Instagram influencers are the most numerous. They carry out campaigns for very specific and segmented audiences, particularly in sectors such as fashion, gastronomy and lifestyle.
Greater power of persuasion and conviction for purchases
A recent Twitter study showed that, for the 49% of individuals with a social network, messages sent by influencers had about the same impact on family and friends. A person who inspires us on social networks has a terrific power of persuasion and conviction to buy followers. With regard to brand dissemination platforms, the highest buying power is social networks.
Identify with the person and their values
Social media users are attempting to find thrilling stories. Therefore, influencers have great power. Especially when they discuss a certain service or product through the emotions they’ve with them. Instagrammers exist because they’re models of social reference. People want to look like them, dress like them, do what they do. A brand with a good influencer marketing strategy should try to choose the most appropriate people related to its values and brand image. Prior to this choice, companies must determine what type of collaboration they want to build. And what are the concrete actions the influencer wants to develop? The more precise the campaign, the better the impact.
Increase visibility
One way to gain a presence on social media is through influencers. Sometimes the results are better than what can be achieved with a conventional advertising campaign. If you have influencers who have millions of followers, likelihood is that if they promote your brand, at least a quarter of them will look at you.
Generate engagement
Another key to influencer marketing is generating engagement through strategies with personalities with large followings on social networks. In this way, companies can position themselves in the market quickly and effectively. Today, blogs are the first source of consultation in online shopping. The figure reaches up to 50%. This means that the effect is because of the engagement generated by the influencer campaign.
Increase online reputation
When it comes to branding, influencer marketing can help bring visibility and credibility to your business. There is a chance to reach an audience who maintain trusting relationships with influencers.
Millennial referral channel
Did you know that 85% of individuals born in the 80s use social networks as their preferred channel of communication? Brands interested in reaching millennials understand that the best way to access them is through networking.
Ability to create interactions with customers
Audiences follow influencers. And they do it because they want to, not because they’re affected by advertisements in an intrusive way. The main consequence and difference with traditional advertising is the ability to know the audience in real time (according to the number of followers), and the resulting interactions (likes, comments, shares…).
Actions with influencers improve SEO
Likewise, strategies with contributing influencers seo positioning. Why? The answer is straightforward. In general, the most loyal and active followers of influencers echo what their references say. This way, if an influencer creates content a few brand, likelihood is that their fans will too. Finally, the amount of user-generated content a few brand benefits search engine positioning.
Now that you know, you can certainly work your way up to increasing your engagement rate, and power of belief, referrals to the max. It’s time to start a new marketing chapter if you have not already.
