When the raw power of nature becomes a refined experience
Now, you can have it all because Kérastase means no compromises. The Professional Brand has launched its new and natural Aura Botanica line at GCC. A tailor-made hair care range designed for girls who believe that responsibility is a must, appearance is entitlement and shine, healthy hair is the essence of self-expression. More than simply natural, Aura Botanica turns the raw power of nature into a subtle hair care experience.
The Aura Botanica product range was introduced to the region at a gathering held at The Farm’s natural environment in Al Barari on 10 April 2017. The day also included a session to showcase the luxury product range to professional hairstylists, and train them on methods for best results. Aura Botanica breaks down the traditional compromise between luxury, performance and natural origins. It combines all three attributes in a range of high performance products for healthy, shiny hair.
In its quest for true naturalness, the Aura Botanica line is 98% comprised of natural ingredients such as Samoan Coconut and Moroccan Argan oil. Products avoid common artificial additives such as sulfate compounds, silicones and parabens. This brand offers true performance through active ingredients that have been scientifically proven to provide 48 hours of long-lasting nourishment, and 72 hours of anti-frizz protection for all hair types. Aura Botanica products have been tested for their ability to produce healthy, shiny hair up to 4 times shinier than competitive benchmarks.
“We designed Aura Botanica to address customer demand for more natural products that combine effectiveness with quality. Our customers are also very concerned about sustainable consumption that reduces the burden on the planet. Kérastase is committed to naturalness combined with personalized and sustainable luxury. The Aura Botanica brand uses a 97% biodegradable formula which is attractively packaged in a design made from recycled materials (PCR). Some products are packaged in containers made of 100% PCR plastic,” said Theresa Assi, General Manager, Professional Products Division, L’Oréal Middle East.
Aura Botanica unlocks true luxury by creating indulgent sensory textures enriched with subtle, special fragrances. Whether at home or in the salon, every wash brings great benefits and results. Kérastase not only provides an exceptional service experience by presenting its products and expertise to hairstylists across the region, but also offers customers the opportunity to create luxurious rituals at home.
Because a lady’s hair is an intimate expression of her identity, Kérastase offers highly personalised take care of extraordinary hair. It is a commitment to give every woman the very best in individual hair care. Combining the dedication of the world’s most experienced hairstylists with the knowledge of a scientific team working at the forefront of hair research. All of these talents are focused on one thing: the beauty of ladies’s hair.
