MWD Lifestyles on Celebrity Style

In my 17 years in the high-end event production industry, I can honestly say that celebrity shows have certainly commanded some of MWD Lifestyles’ finest work. With many prominent icons having between 3-5 events per week, likelihood is they’ve seen and experienced virtually everything. As an event lifestyle brand that kept us on our toes when designing the overall feel and look. We had the opportunity to work with Jennifer Lopez, Magic Johnson and her Aspire Network team, Gwyneth Paltrow working with Groupon, Wendy Williams working with Essence Magazine in addition to floral elements for a shoot focusing on President Barack Obama. While these top influencers and thought leaders are unique, they’ve one thing in common that sets the tone for a trendy output no matter the event or industry: we both believe less is more and elegance is key. In essence, this is our design aesthetic.

In case you were wondering, there are some golden rules of celebrity events in the industry. If gala, activation, and award ceremony for some of the biggest names in entertainment, business, and politics look easy, as event designers and producers, we have done our job right. High-end or lavish events are supposed to suspend time in an environment that enables guests the opportunity to use new products, raise their glasses to honor and celebrate milestones and enjoy entertainment. The secret to keeping celebrity clients happy is knowing what they do not like.

However, the careful planning process that takes place in the months leading up to the actual event is a wholly different story. The top names in any business will go out of their way to make sure a well-designed and executed event where guests have a memorable experience. It’s important to us to create and organize events that we really feel at a design level. We present 3D renderings, fabric swatches and mood boards to be as visual as possible so we can guide them through the event through our eyes from start to finish for our clients. To plan the logistics we not only take into consideration the event host but additional key players or players also need to be well taken care of. We break down all the elements and why they matter.

Our goal with any event is to utterly transform a space by creating lounge areas, green spaces, dining areas with customized backdrops and a floral ‘wow’ factor that pulls the whole theme together. By the time it all comes together, maybe less, but style is everything. That’s the real take-away.

About Marc and his company MWD Lifestyles:

Mark WilsonCreative Director and Founder MWD Lifestyle / Wedding by MWD Lifestyles, is the founding father of a full-scale event and wedding design, production and planning company. Marc is a 2013 Big Apple Award nominee who has worked with big corporate names in addition to celebrities including Gwyneth Paltrow, Jennifer Lopez and Lionel Richie. Marc is the ideal candidate to speak about style, entertainment and decor trends, destinations and lifestyle.

Marc brings over 2 decades of experience to MWD Design Lifestyles which is internationally recognized as an industry leader in destination events production, luxury floral décor and exclusive event production, charity fundraising, corporate events and design. Marc brings a wealth of knowledge about color, style and texture in addition to valuable knowledge of the must-see destinations.

MWD Lifestyles clients included Four season, Rolex, Shearman and Sterling LLP, BMW, Dresdner Kleinwort, DIFFA: Design Industries Foundation Fighting AIDS, ESPN, Eventi Hotels, W Hotels, Housing Works, Hugo Boss, Martha Stewart Weddings, MGM Metro Goldwyn Mayer, New York Mets, AMC American Movie Classics, Annual Apollo Spring Gala honoring Lionel Richie, A taste of NFL Afterparty, Central Park Conservancy’s Annual Summer GalaAnnual SUS and Essence Fierce Gala And Outstanding Award.