We’re used to the idea that running a marketing campaign is pricey. Companies, we were told, must spend thousands of dollars a month to “raise awareness” and “target their niche.”
But certainly having a conversation with your audience does not must cost the Earth? Isn’t there a cheaper way?
Let’s see.
Create a Google My Business Account
Want to know the best way to improve your SEO? It does not involve years of making content or paying people to generate backlinks for you. No – just need to register Google My Business and put your company on the map – literally!
A Google My Business account is largely a way to let the search giant know what kinds of services you offer and where you offer them. So, for example, you can tell Google that you’re a mechanic operating in Florida.
Google then takes this information and adds it to its database, making it available for all of its users to find. So when a customer types “mechanic in Florida” in search or on a map, your business automatically appears alongside all your competitors.
Go Freelance
There is no need to hire an in-house professional marketing team to do your advertising. Today, many companies are freelancing, thanks to platforms such as Snupit.
The way the market for on-demand professionals works is quite easy. You tell the platform what you want, and then it returns diverse options to you, showing you how much it costs per hour or project. Freelancing lets you adjust the amount of money you spend according to your immediate business needs. This way, you will not end up paying more than you need to.
Write An Industry Contribution
People are all the time interested in hearing new ideas, particularly if they believe they will make it more efficient. Advertising in trade magazines is notoriously expensive. But writing industry contributions is among the simplest things you can do to spread the word about your company.
The “pay” (so to speak) is the effort you put into compiling original and informative articles.
Contest Sponsors
Sponsoring contests is another way to get customers in your niche to pay attention to your business. For example, you could partner with other companies to offer rewards to members of the public who sign up for your newsletter or attend events.
Guest Posting On Niche Sites
Here’s another idea: start guest posting on blogs, forums, and sites you know your audience uses. Use your creative skills to create engaging content that adds value to your audience and encourages site owners to continue to use you for your blogging abilities.
Host Webinars
Have something useful to say to people? If so, then you might want to give webinar hosting a try. Use this as a chance to educate your audience and help solve their problems. Also, take the opportunity to implicitly connect your product. Don’t speak about how great you are directly, but show that you’re a business that can solve problems.
