We know that in a world where your content speaks for itself, most of the bulk of the brunt comes from your branding. Your branding is more than simply your logo. Your tone of voice, the colours you choose, your style should be cohesive throughout your printed and published materials.
But it is not all the time easy to get your brand right; it isn’t unusual to turn to professional appeal companies such as Sterling Brand to ensure you do it right.
So why is your branding important?
Customer Association
Your customers should feel a connection with your company, and one of the most vital ways to do this is through your branding. Your branding gives them insight into who you are and what you do.
But more than that, it tells them what they can expect from you, how your service or product will add value to their lives, and why.
The very first thing customers will often see from your company is the brand you have across your social media platforms or through your paid marketing efforts.
It needs to resonate with audience profile you have created as a market for your product. Small elements like written content, images, videos and more should build a bigger picture of how your brand fits into their lives.
Great branding combines smart marketing techniques and a powerful branding strategy.
Your branding communicates a lot to your customers, allowing them to form bonds with you. Remember that customers often buy what your brand tells them.
There are a million lipsticks on the market; there are thousands of SaaS options – what sets you apart (apart from your service) is the storefront you present crammed with your branding.
Price Point
Before you start building your brand, you need to define your price point and target market. There’s a big difference between branding for a fun, low-budget company and a billion-dollar company.
You can normally see this difference in branding in the early stages of a company’s launch.
One of the best brands to study when looking at creating a need for a product and one that more people will pay for is Apple.
Their branding makes their buyers feel like part of revolutionary technology and design – even if most of their technology can be used on different devices.
Their branding is among the strongest you will probably find, which is why marketers, designers, content creators and branding professionals find it so appealing.
What made Apple so successful and able to set any price point they liked?
- Their brand awareness efforts are great – they ensure you know what Apple stands for.
- They create the user experience from the time of purchase to the moment of upgrade.
- Apple offers a broad range of support, and it is part of their branding; they’ve genius, courses and tech support to help you at any stage.
- Apple’s brand loyalty is unmatched, and they consistently live up to their customers’ expectations.
It sounds easy, but Apple is a really well-crafted branding machine, and its branding is ideal because it has become its main focus.
Employee Advocacy
In recent years, we have seen a rise in the number of tech companies sending their new hires regular packages with cool merchandise. People who work at Google, Apple, IBM, Slack, and Netflix are given a terrific welcome package.
Strong branding makes people want to be a part of it, and the exclusivity of this stuff is something to share. We live in a world of social media, and you can find a number of employees sharing their swag bags.
Their logo is all over these mundane items – and they are something to covet. More people are likely to see what’s new from the brand.
One of the main ways to increase your reach is to have your employees be your biggest supporters – but they can only do this if they believe in the company and the message they’re sending.
Strong branding makes customers and employees feel part of something big that feels like home.
Your branding should be one of the most vital things you focus on when launching your company. And, in terms of rebranding, you have the opportunity to come back with something stronger than before.
Your branding will be the difference between a loyal fan base and growth or stagnation.
The packaging you use for your products is also part of your branding, here’s how to make the most of it: 4 Ways to Use Packaging as an Effective Marketing Tool.
