Currently, the majority of consumers check online reviews before they even consider making a purchase. In many ways, this is excellent news from a business perspective, with positive reviews proving to be nearly as effective as word of mouth.
However, there’s a dark side to what reviews can do, with negative reviews often hindering worthy prospects, or even tarnishing your reputation altogether. For this reason, every modern business does what it can to avoid such negative feedback.
But in fact, no matter how much you try to perfect your game, you’ll most probably receive at least a few bad reviews. Instead of seeing them as the enemy, you may find that you can use that not-so-flattering feedback to make improvements that would otherwise remain out of reach.
In this sense, you can say that a bad review is the boost your business has been waiting for. Here, we will consider how.
Chance to face customer support
Weaknesses in your customer support, will most probably offer you the worst review. Unfortunately, these problems aren’t easy to spot on the inside, but the anonymous nature of online reviews warrants some pretty harsh honesty in this regard.
This may be a hard reality to face, but it’s excellent news in the end, freeing you up to make improvements on the pitch. For example, you might want to retrain staff keeping an especially harsh review in mind. Or, maybe you have already received enough negative feedback that you need to run customer support out of the house by asking what is a virtual receptionist, and what will they do for me? You may even find that adapting your hiring process to this focus on the future helps you settle the score, and eventually stop ignoring this significant business downfall.
Opportunity for redemption
Currently, subscribers can post negative reviews on social media within minutes, and any of their followers will likely blackmark your name as a result. Unless, obviously, you take positive action to redeem yourself openly.
This is particularly true for reviews you are tagged in, where inertia is likely to make you look even worse. However, by taking this opportunity to comment publicly, and taking redemptive measures such as a discount or free product, you may find that you can change that. At the very least, it can help you save face amongst those individual readers.
https://www.youtube.com/watch?v=hy9JA4D1Buo
A surefire way to track upgrades
Tracking business improvement is at all times important, but generally involves key performance indicators (KPIs), intense software and full workloads. For the most part, although, the bad reviews and the track can both help to show your progress.
After all, in addition to demonstrating improvement from the start, increasing or decreasing bad reviews can help you see if the changes you are making are moving things in the right direction. This closeness proved invaluable for redefine your brand and turn those negative reviews into positive.
