The business world has changed a lot over the last few decades. As society develops and normal people change their perspective, it’s impossible for companies to disregard the progress that has been made. In some cases this makes the business appear more built, even though it can even have a deeper impact on how customers and employees interact with the companies they work with. But how precisely have companies changed over the last few decades? Let’s find out.
Inclusivity
Racism, sexism and other forms of discrimination have long been a feature of businesses around the globe. It used to be very difficult for many people to get the position they wanted, but now you can find a women’s business on every street you walk, and these changes are visible across the board. While some companies are better than others at this, you can at all times fend for yourself if you feel you have been discriminated against, and there are numerous companies that offer legal support for those in this position.
Inclusivity in the workplace has gone beyond simply letting people have jobs. Getting companies to provide training to their employees that enables them to see any unconscious biases they may have, making it easier for everybody to enjoy equal treatment in the workplace. Plus, it has never been easier to report discrimination in the workplace, giving people the opportunity to have their voice heard when they think something unfair has happened. Whether it is just recklessness or malicious intent, nobody should be capable to treat you badly because of who you are, and most employers work hard to make sure that you are safe at work.
Environmental care
Protecting the environment is essential in the modern world, with many companies responsible for the emission of harmful pollution and high use of resources. However, this is changing, with many companies working hard to increase the impact they’ve on the planet. This work can take many forms, from reducing emissions and working to offset carbon, to supplying customers recyclable packaging options. Most normal people really care about the planet, and this makes it possible for companies to walk this line. However, obviously, it is necessary to make sure that the company does what they claim and not just show nothing.
It can be difficult to understand how much a business cares about the environment. Some companies work harder than others to attain goals like this, but this does not at all times mean that their efforts are genuine. In many cases, companies will spend time making it look like they’re doing an awesome job, only to do very little to truly make a difference. The big fuel companies are great examples of this, with many of them benefiting from people ignoring the proven fact that they’re doing so much damage.
Humanizing Brands
Making a brand feel human is actually hard. Most people see big businesses as pretty faceless, with the people who work for them as little more than employees. This is something that many companies are working hard to change in the modern world. For example, many companies work hard to get entangled customers on social media. This will normally be done in a joking or friendly manner, with social marketing professionals trying to make their followers feel like they’re being spoken to by a real person. This can often be executed very badly, leaving businesses struggling to get the welcome they desire.
Politics & Activism
Staying away from politics can be a major element of running a business PR team, or at least it was. By working very carefully, large companies can often side with their customers when they focus on the right social and political issues. For example, many companies show strong support for the BLM Movement, even although their services and products don’t have anything to do with the movement. It’s a somewhat safe bet, as the company knows that just about everyone seems to be behind their cause, and it would make it more controversial not to say anything.
While this view may sound a bit cynical, the motives behind this sort of work don’t necessarily invalidate the act itself. The BLM movement itself is gaining more traction and attention as a result of businesses getting in on it, and this means the cause can benefit from it. This is not at all times the case, and a few companies have shown that they’re not as open as others the Covid-19 pandemicparticularly those willing to force people to work in hazardous conditions.
As you can see, there are plenty of changes taking place in the modern business world. Many people are surprised at how much this market has changed over the last few decades, particularly when they’re running their own company. Whether you are a customer, employee or business owner, these changes are sure to affect you in some way.
