More than 100 years of history in the automotive world. When performance meets precision.
With special guests Patrick DempseyTAG Heuer Ambassador, Jack HeuerHonorary Chairman of TAG Heuer, Maurice TurrettiniPresident of the Geneva International Motor Show, and Jean-Claude BiverCEO of TAG Heuer and President of LVMH’s Watch Division.
To celebrate his close ties to the world of motor racing and his new F1 partnership with the team he’s now known as “RED BULL RACING TAG HEUER F1 Team”, TAG Heuer exhibited at the Geneva International MotorShow in unique 1000 m2 stand with five incredible vehicles on display and numerous events to serve the public, visitors and fans:
New F1 “Red Bull Racing – TAG Heuer RB12” 2016
Red Bull Racing has amassed 4 Double World Championship titles (FIA Constructor and Driver) in 2010, 2011, 2012 and 2013. However, it’s Red Bull Racing’s orthodox approach to the sport that appeals to TAG Heuer, one that’s very much in line with its marketing strategy. brand new swiss watch.
Porsche Dempsey Racing 911 RSR 2015
The car in which Patrick Dempsey finished 2nd at the 2015 24 Hours of Le Mans in the LM GTE-Am category, and won at Suzuka.
March 701 Jo Siffert
The car offered to Jo Siffert by Porsche for the 1970 season (which didn’t include the F1 program) to stop him from joining Ferrari.
The famous 2016 Formula E
Single seat from the FIA electrical championship with a Dallara chassis, Spark bodywork and McLaren engine producing 225 bhp in race conditions.
And look at fiery Abarth 595 “Competition by TAG Heuer” Developed with Italian Customs Garagerun by Lapo Elkann and limited to just 30 vehicles, it’s the most powerful 4 seater in the Abarth range. The 1.4 T-jet engine has been boosted up to 180 hp with 250 Nm of torque, thanks to a new turbine and Monza Record high performance exhaust. It offers acceleration from 0 to 100 km/h in 6.7 seconds, and braking is powerful and safe thanks to the oversized Brembo system.
Patrick Dempsey
