A veteran in the world of Hip Hop, Michael Clervoix, better known as Sha Money XL, began his journey to become a powerhouse in the music industry from a young age. Working hand-in-hand with his friend 50 Cent in making G Unit a global phenomenon, Sha did not start or stop there.
After spending time at Def Jam as SVP A&R, Sha turned to Epic Records to work with LA Reid as EVP A&R earlier this year. Credited for bringing the likes of 2 Chainz and Big KRIT to Def Jam, Sha’s plan at Epic is to continue to bring in artists who not only have raw talent, but those who understand how to harness that talent, and work to master it in the studio.
Being in the industry for so long as he has, what Sha does not want to see in the next generation of artists is incredible magic, something every genre of music has seen decade after decade. Sha’s important goal was to bring talent ready to go mainstream and take over the game, while marking their way in the world of Hip Hop, becoming legends like Biggie, Jay Z, 50 Cent and Nas. Many up-and-coming artists are hungry for fame, but only a minority have strong business talent, something that is extremely important for Sha to have for artists, particularly in today’s game. Not only did Sha want to mainstream new talent, but he wanted his artists to collaborate with Fortune 500 companies, companies that would embrace Hip Hop while innovating and marketing new ideas.
With a new chapter ahead of him at Epic, Sha will feature lighthearted artists who 10 to 20 years from now will be looked back on as the music pioneers of their generation.
