When you start planning next marketing campaign, it can be hard to know where to put your focus. You can do so many various things for a marketing campaign, and all of them take time and planning. However, as we all know, time is something that never appears to be on our side. With the constant pressure from consumers and the need for businesses to stand out more than ever, marketers need to take a critical look at their strategy and see where they can make adjustments or additions to have stronger campaigns going forward. Let’s take a moment to explore some indirect marketing ideas that you might want to consider for your next marketing campaign.
Free branded products with orders
One of the most common examples of indirect marketing is free branded merchandise as a marketing tool. This works best when the merchandise is something that can be easily related to your business, such as branded t-shirts, notebooks, stickers, drink bottles, or pens. Giving away promotional items gives customers access to products they might want and lets you get your brand out there for the world to see. One of the best things about this kind of marketing is that it does not require lots of money to make it occur. You do not have to spend thousands of dollars on television commercials or billboards to get your message across the world. Make sure you choose a top quality and conscientious supplier Best Sticker Makerfor example pens with branding and so on.
Packaging design for social media sharing
Another indirect marketing method is through packaging designs that encourage social media sharing. This trend has grown in last few years as more and more brands are looking harness the power of social media as a marketing tool. This idea is somewhat easy. You put packaging on your product that encourages customers to take a picture of the packaging and post it to one of their social media accounts. The best way to do this is to include something in the packaging design that calls out customers, gives them a reason to take pictures and post about your product.
User Generated Content
It’s no secret that customers trust recommendations from other consumers more than advertisements from businesses. This is why marketing indirectly through user generated content is a really powerful idea. This type of marketing works best when you allow your customers to create content that showcases your products and/or services. This can include things like allowing customers to create and post their product reviews on your website or letting them create social media posts featuring your company and products.
Another indirect marketing idea is closing sponsorship deals. This means you find a company that aligns with your brand and product and offers to sponsor some element of their business. This can be as easy as sponsoring a blog post or podcast episode. You can even contribute by sponsoring a sports team or charity. You can even sponsor an award show. What you do with this kind of marketing is associate your brand with something your customers already care about.
As you can see from this list, there are various indirect marketing ideas you can use in your next campaign. It all depends on what type of campaigns you have done in the past and what marketing you want to try in the future. No matter what type of indirect marketing you choose, it is vital to ensure it fits your brand and aligns with your company goals.