With the athleisure trend looking set to stay; it is just the right fit for fashion-forward activewear brand, Fabletics, to expand into physical stores.
Photo Credit: Getty images for Fabletics
Co-founded by actress Kate Hudson, Fabletics contains a line of activewear mixed with fashion that goes beyond the gym. Her high-performance pieces not only enhance your workout, they seamlessly transition into everyday style. So whether you are working out then running errands or simply looking to get cozy on your day off, the clothes keep you looking cute no matter what.
Alongside its women’s line, Fabletics stores will offer FL2, its high-quality men’s active line. Yes, guys, he has something for you too!
Fabletics locations opening this fall include: Bridgewater Commons (Bridgewater, NJ); Christiana Mall (Wilmington, Del.); Kenwood Towne Center (Cincinnati); Mall in Columbia (Columbia, Md.); Villages in Westfield Topanga (Woodland Hills, CA) and Saint Louis Galleria (St. Louis). The stores will feature a range of facilities to provide a better experience for shoppers, including mobile point of sale, free delivery from warehouse on out-of-stock items, in-store installation appointments, online buying and in-store pickup, and shopping carts. virtual service to help customers complete their online shopping after an in-store visit.